Resources for Printers & Mailers

A new year ushers in new opportunity. Be the catalyst for growth. Embrace, refine and rejuvenate your sales and marketing efforts. Following are some of my all time favorite (and effective) marketing suggestions for printers.

Did you notice the heavy focus at Print 17 on selling multi-channel marketing campaigns? It's no wonder. These campaigns offer a great opportunity for growth. Unfortunately, I've seen more companies fail than succeed at doing it. Why is that? Lack the knowledge and confidence. It's far too easy to stick within one's comfort (knowledge) zone. To most companies, that's ink on paper.

Commercial printing has always had a sales-focused culture. When it comes to growing their businesses, printers have always invested heavily in sales training focused on prospecting and closing techniques. While these skills are important, the ability to retain existing clients has a much greater impact on your ability to grow sales.

You offer great quality print, mail and marketing services at a fair price. But is that enough to gain new business? Not if you aren't able to successfully communicate your value to your audience. The prospects perception is your reality. It's your job to form that perception.

December is a great time to reflect, review and plan. Here are some thoughts to help grow profits in 2018.

Happy New Year! We are almost ten days into the new year. What changes have you instituted to increase sales effectiveness and grow your business?

Sell your customers on the role print plays in an effective marketing strategy. Print companies that had double-digit growth last year supported their sales efforts with marketing collateral. Content is king. Sell client retention programs for a truly unique selling proposition.

I want to tell you about four quick tips I recently shared with my clients. The first is a key take away from research produced by InfoTrends (Lisa Cross and Kate Dunn) that identified best practices from print providers that experienced double-digit sales growth in the past 12 months.'While engaging potential customers in person is essential, it is also important to support those efforts with printed and digital communications to create a productive sales force.' (Source link)