Resources for Printers & Mailers
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3 Quick Thoughts on Marketing and Selling Print
The buying process for print continues its transformation. Change your selling process accordingly. Printers need to inject their companies into this process earlier. Marketing is more about giving than asking. Engage and start building awareness and trust with the 97% who aren't ready to buy yet.
Announcing 'The Resurgence of QR Codes™'
QR Codes made a huge comeback during the pandemic and continue to present a fantastic opportunity to printers and their clients. Unfortunately, many printers don't have the resources to educate and promote these opportunities.
Printers Should Ponder These 5 Marketing Stats
Having recently presented a webinar with my print industry colleague, Kate Dunn, I wanted to highlight some points that printers need to think about and act on.
If I Were a Printer (Revised for 2021)
Now is the time to focus on growth and success in 2021! Following are some casual but essential thoughts and ideas to help you achieve both.
5 Things Leaders Are Doing to Grow Print Sales
With all shake-ups, nothing ever settles precisely the way it was before. Customer reallocation is inevitable. The following are some of the everyday things I'm finding with companies who are growing sales.
Content Marketing is Surging
During the last few months, digital content in the form of blogs, social media, and email was highly effective at allowing companies to stay engaged with mostly remote audiences. With some degree of distancing now part of our foreseeable future (possibly culture), this trend will continue. Do not ignore this. Your only choice is change!