Resources for Printers & Mailers

As you plan and prepare for 2022, keep these three things in mind: 90% of people will visit your website before contacting you, 92% will check out your LinkedIn profile after initial contact, and content marketing is the most effective way to build trust before a sale.

In a crowded sea of communications, social media is increasingly becoming an effective way to engage with clients and prospects. And brands recognize this by utilizing social media in their marketing strategy. It offers a cost-effective way to engage your audience and build brand awareness and loyalty.

When sending email newsletter campaigns, it's essential to have quality content that people want to read. And a key aspect to getting through to as many people as possible is to make sure you have things adequately configured 'behind the scenes.'

The paper shortage and pricing issues are a big concern right now, and your customers are hearing about it. I urge printers to be proactive and control the message to eliminate fear. Your customers seek peace of mind, stability, and inspiration from their print providers. Make sure you are the one to provide them with it.

Fall selling season is around the corner. Supporting those efforts with effective marketing will have a big impact on your success. Strongly consider the following:

83% of purchases are influenced by relevant direct mail. Are you utilizing this channel for your own marketing efforts? 66% of U.S.-based marketers reported using postcards when asked which direct mail formats they used most often in their campaigns, tied for first with newsletters.