Resources for Printers & Mailers
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A Different Approach to Print Sales
Today's print and mail providers can generate greater revenues by focusing more on marketing and less on selling. Here are a few helpful numbers.
Focus on Marketing and Branding Instead of Selling
Today, as in the past, there are too many service providers chasing too few jobs. Many still believe that the answer to survival is finding a new salesperson who promises a large book of business or perhaps a better motivated and skilled sales staff that excels at prospecting, time management, and c
Carve Out Your Competitive Advantage in 2019
> In every field, extraordinary benefits go to those seen as being in the top five percent. (Seth Godin)
3 Simple Ways to Grow Print Sales in 2019
Commit to growth in 2019! In many cases, this also requires a commitment to being a change agent. The following are three things to consider as you plan for a successful 2019:
The Opportunities for Print Providers
Don't rely on business growth to come from an improving economy or from finding the next great salesperson. Print providers need to be the catalysts for growth. They need to utilize marketing to differentiate themselves and give their sales staff a competitive advantage. **Client Retention:** O
Where Most Print Sales Are Lost
Credibility and trust begin at your website. Your website is the first place that 67% of prospects visit. Even existing customers are influenced by your site. Many sales are lost there. Conversely, having an active website will give you an advantage over many of your competitors.
5 (More) Marketing Ideas for Printers in 2018
A new year ushers in new opportunity. Be the catalyst for growth. Embrace, refine and rejuvenate your sales and marketing efforts.
10 Marketing Ideas for Printers in 2018
A new year ushers in new opportunity. Be the catalyst for growth. Embrace, refine and rejuvenate your sales and marketing efforts. Following are some of my all time favorite (and effective) marketing suggestions for printers.