Direct Mail & Print October 22, 2025
How Postcards Strengthen Brand Recall and Customer Retention
In an increasingly digital world, direct mail postcards might seem like an outdated part of a printer's marketing strategy. But the opposite is actually true. Let's look at why, as a printer, postcards should be part of your strategy to strengthen customer relationships and drive repeat business.
Direct Mail & Print September 23, 2025
Why Your Print Business Needs a Multichannel Marketing Strategy (And Why Print Should Lead the Way)
As a commercial printer, you understand the power of the printed word better than anyone. Yet many print service providers rely too heavily on a single marketing channel, whether that's referrals, a website, or sporadic social media posts, to grow their business.
Social Media February 4, 2025
Printers Need a Strong Social Media Presence
In today's digital world, having a strong social media presence is no longer optional for printers. Social media has become a powerful tool for reaching new customers, engaging with existing ones, and showcasing what makes your printing business unique. Engagement creates relationships, and relationships create revenue. Let's take a quick look at some of the benefits.
Social Media October 10, 2024
5 Reasons Why Printers Need to Utilize LinkedIn
LinkedIn is the largest professional network, with over 900 million members. People expect you to have a presence. 83% of people will check you out on LI before responding to your outreach.
Social Media May 16, 2024
4 Must-Haves for Marketing Print
With the bulk of the sales process completed before a buyer even reaches out, the importance of your marketing efforts cannot be overstated. To maximize your sales effectiveness, your company should, at the very least, be excelling in four key areas.
Social Media January 3, 2024
LinkedIn's Remarkable Growth: A Strategic Guide for Printers
LinkedIn has surged ahead by an additional 60 million users in the past year, setting the stage to surpass a billion users by 2025. For printers, leveraging and expanding their presence on this platform is crucial for a simple reason—it's where your customers reside. Here are vital tips to enhance the effectiveness of your LinkedIn efforts:
Social Media May 2, 2023
Why Print Reps Absolutely Need to Use LinkedIn
If you are not fully utilizing LinkedIn to increase the effectiveness of your sales efforts, here are just a few reasons why you should. Using LinkedIn is easy and effective.
Social Media March 9, 2023
A '3-2-1' LinkedIn Strategy for Printers
Printers need to be utilizing LinkedIn. There is a wealth of statistics to support this. Many printers struggle with a content strategy. Hopefully, this content will make it much more manageable.
Social Media August 9, 2022
Can Your Printing Company Pass This Four-Question Marketing Test?
With 80% of the sales process complete before a buyer makes contact, your marketing efforts have never been more critical. At a minimum, your company must be doing the following four things to maximize your sales effectiveness…
Social Media June 8, 2022
The Best Thing You Can Do for Your Business This Summer
If you do just one thing for your business this summer, it's this — and it may be the best thing you ever did for your business growth.
Social Media November 16, 2021
Social Media and Its Impact on Print Sales
In a crowded sea of communications, social media is increasingly becoming an effective way to engage with clients and prospects. And brands recognize this by utilizing social media in their marketing strategy. It offers a cost-effective way to engage your audience and build brand awareness and loyalty.
Content Marketing December 18, 2019
3 Things Printers Must Know to Grow in 2020
Commit to being the catalyst for growth in 2020. Utilize content marketing to build awareness and position your brand as the trusted resource. Don't let your website put you at a competitive disadvantage — 67% of prospects go there first to form opinions about your company.
Direct Mail & Print November 5, 2019
Advantages of Newsletter Marketing
Sending out newsletters might seem like dinosaur times when it comes to marketing. Much of today's conversations about marketing and audience engagement focuses on SEO optimization and multiple social media channels, you might wonder who reads email newsletters anymore? Members of your target audience do. Find out why newsletter marketing still has several advantages over its newer and flashier marketing counterparts.
Customer Retention May 10, 2018
The Opportunities for Print Providers
Don't rely on business growth to come from an improving economy or from finding the next great salesperson. Print providers need to be the catalysts for growth. They need to utilize marketing to differentiate themselves and give their sales staff a competitive advantage.
Direct Mail & Print February 1, 2018
5 (More) Marketing Ideas for Printers in 2018
A new year ushers in new opportunity. Be the catalyst for growth. Embrace, refine and rejuvenate your sales and marketing efforts.
Social Media January 18, 2018
10 Marketing Ideas for Printers in 2018
A new year ushers in new opportunity. Be the catalyst for growth. Embrace, refine and rejuvenate your sales and marketing efforts. Following are some of my all time favorite (and effective) marketing suggestions for printers.
Social Media January 18, 2018
5 Steps to Gaining Confidence in Selling Marketing Services
Did you notice the heavy focus at Print 17 on selling multi-channel marketing campaigns? It's no wonder. These campaigns offer a great opportunity for growth. Unfortunately, I've seen more companies fail than succeed at doing it. Why is that? Lack the knowledge and confidence. It's far too easy to stick within one's comfort (knowledge) zone. To most companies, that's ink on paper.
Social Media January 18, 2018
Planning For Growth in 2018
December is a great time to reflect, review and plan. Here are some thoughts to help grow profits in 2018.
Branding December 5, 2016
3 Marketing Ideas for December
Here are the three best things you can do in December to help grow your print and mail business in 2017:
Direct Mail & Print April 7, 2015
Google's 4/21 Deadline and 4 Other Quick Marketing Tips
1. Less than two years ago, Google's new Hummingbird algorithm shook the SEO world. As usual, there was no advance notice. The next big event will be 4/21. This time, Google has given notice. If your company website is not mobile friendly by this date, it will have an adverse effect on your search rankings. Not sure if your site is mobile friendly? Google provides this simple tool to let you know if it meets their mobile-friendly standards. Don't wait. Try it now here.
Direct Mail & Print March 5, 2015
Utilize LinkedIn Publisher Platform to Grow Print Sales
A client of mine has had a great deal of success utilizing the LinkedIn publisher platform as a sales tool. In the spirit of that, I wanted to share the following tips:
Social Media January 12, 2015
10 Marketing Ideas to Help Printers Prosper in 2015
Take the challenge and be the catalyst for change in 2015. Try at least four of these ideas for six months and see what happens. I'd love to hear your results and get your feedback. We can help you implement several of these if you choose.
Branding December 2, 2014
Forget Sales & Marketing: Think Customer Experience
Brand differentiation starts with an understanding of the customer journey from the customer's point of view, not the printer's. It's all about the customer experience.
Branding October 24, 2014
LinkedIn and 3 Other Marketing Musings for Printers
Do you have a LinkedIn strategy? If not, you should. To get the most out of your marketing content you can't stop at mailing, emailing, and posting to your website. Leverage LinkedIn both from a company standpoint and an individual standpoint. Do you use Slideshare to share content on LinkedIn?
Branding October 2, 2014
How 4 Printers are Growing Their Businesses
In the last 2 weeks, I’ve witnessed and spoken with printers who are reporting fantastic results. Here is a summary of what four of them have done.
Content Marketing April 6, 2014
If I Were A Printer
Here are some things I would absolutely do. I would make sure that my website was better than any of my competitors. I'd obsess about this, plan quarterly meetings to discuss improvements, and make sure new content was being added at least monthly.
Social Media January 17, 2014
Social Media: The Case For Print Providers to Embrace Google+
If you haven't already, now is the time to set up a G+ page for your business. It's not just about social media effectiveness it's about SEO. As mentioned in several of my previous articles, SEO represents a great opportunity for print providers to extend their marketing reach and cultivate new business.
Social Media December 20, 2013
10 Marketing Ideas to Help Printers Prosper in '14
Take the challenge and be the catalyst for change in 2014. Try at least four of these ideas for six months and see what happens. I'd love to hear your results and get your feedback. We can help you implement several of these if you choose.
Social Media May 6, 2013
Five Mistakes That May be Hurting Your Sales Numbers
If you have a question about your marketing or are struggling with it, feel free to reach out to me at anytime.
Content Marketing January 9, 2013
5 Quick Things Printers Should Know About Content Marketing
Create content with your customers' needs in mind rather than the needs of SEO, your company newsletter or social media. Too many companies are misdirecting their focus. If it doesn't present strong value to your customers, then it's not going to help you with the other areas either.
Social Media November 19, 2012
5 Quick Updates Regarding Social Media and Website SEO
Pinterest launched Business Pages this week. Like Facebook and LinkedIn, they now are a player in the 'Brand' marketplace. Google plays favorites. Having a Google+ account is good for SEO. As if you didn't have enough on your plate! Mark Cuban, owner of the Dallas Mavericks, gave Facebook a public lashing this week for their new algorithms and attempts to push more companies to pay for promoting posts. It's a good read. Google has implemented so many elements to their algorithm that require detailed knowledge of SEO (not just basics).
Social Media October 22, 2012
Extending Your Reach: Facebook Changes & Company Pages
With branded Facebook pages, content that your company posts only appears on a percentage of your follower news feeds. On September 20th, Facebook revised the Edgerank algorithm that determines those percentages.The number of follower feeds your news appears on is considered your 'Reach.' Simply put, it's how many people you reached. Prior to the recent revision, posted content averaged a reach of about 25%.
Social Media April 24, 2012
Marketing Your Company: 3 Things to Consider
When it comes to promoting your company, if you say 'I don't have the time' or 'we're too busy,' what you're really saying is, 'I choose not to make this a priority.' Lots of active managers and busy companies also find the time to consistently execute marketing plans. Don't think it, don't wish it -- just do it!
Social Media October 27, 2011
Print Marketer's Checklist
How well do your business development efforts stack up? Is your database growing? If you're prospecting, your database should always be growing. Data is at the heart of all marketing efforts. Maintain it, manage it, grow it.
Social Media January 20, 2011
How Do You Stack Up?
Here is a partial print marketers' checklist. How well do your business development efforts stack up?
Social Media October 27, 2010
Find New Prospects With LinkedIn Groups
Clients have been asking me about ways to use LinkedIn to extend their marketing reach. For me, LinkedIn Groups offers an easy and effective way to promote your brand and start dialogues with potential customers. LinkedIn has created thousands of different and diverse networked groups. Seek out those that potential customers might belong to.
Social Media June 3, 2010
QR Code Me!
QR codes are being talked about everywhere. When should you use them? What can you put them on? How well do they work? Or how about wearing one? Seriously, people are doing it.