Great Reach Communications: Marketing Programs That Help Printers Grow
Great Reach Communications provides marketing solutions exclusively for printers and mailers. From print and email newsletters to AI-optimized web content, our programs help print providers build visibility, strengthen relationships, and attract new business. Explore our FAQs to learn how our marketing programs can help your company grow.
Q1: Who is Great Reach Communications?
Great Reach Communications is a marketing company that specializes in helping printers and mailers grow their businesses. We provide print newsletters, email newsletters, blog posts, social media content, and custom content, including content for AI search optimization. Our goal is to make it easy for print providers to stay visible, build stronger customer relationships, promote brand trust and credibility, and generate new business through consistent, professional marketing.
Read about the four “must haves” for marketing print.
Q2: What marketing programs does Great Reach offer?
We offer two main marketing programs:
Traditional Marketing Program
This includes print newsletters, email newsletters, blog posts, and social media posting. The focus is on thought leadership content for brand awareness and differentiation.
AI-Enabled Search Program
This new program helps your company’s content get discovered in AI-driven search results. It includes professionally written FAQs and supporting content for internal linking.
Both programs—the Traditional Marketing Program and the AI-Enabled Search Program—are designed to maximize top-of-mind awareness for your brand and make professional marketing affordable and efficient for print providers.
Read more about how AI search is changing marketing and what printers can do about it.
Q3: What types of content do Great Reach’s programs include?
Print Newsletters
Fully designed print newsletters that are professionally designed and ready to mail or leave behind—just add your company details.
Read about the importance of having a print newsletter as part of your marketing.
Email Newsletters
Email newsletters with content, design, and distribution. Emails are social-media friendly and can be sent by us or by your team.
Check out this post, “The Power of Print and Email: Multiply Your Marketing Impact”
Postcards
Postcards, fully designed and ready to mail, provide consistent customer touchpoints.
Post on why printers should include postcards in their marketing mix.
Blog Posts
Blog posts to improve search, credibility, and online visibility. Great for internal linking for AI search optimization. Stand out with engaging, thought leadership, and relevant content.
Social Media Content
Custom created and posted consistently to your social media accounts.
Explore why your social media presence matters.
Custom Content
Including newsletter articles, blog posts, AI-optimized FAQs, and web content created exclusively for your business.
Read our blog post on the three fundamentals of content marketing.
Q4: What do Great Reach clients say about our programs?
Clients consistently rave about our content, calling it “always on point,” “fresh, up-to-date, and relevant,” and “good value.”
Some of our clients put it this way:
“Pat and staff have helped me keep top-of-mind with prospects and clients through social media and email content marketing, as well as providing me with content for my direct mail efforts. This gets done with little or none of my time invested!”
— Joe Crook (Sterling North America)
“The writing is always on point and the graphics bright and eye-catching. We consistently receive compliments from clients on the quality of our marketing and comments that they look forward to receiving/reading them.”
— Jon Kenney (Goodway Group of Massachussets)
“The content [Great Reach Communications] provides is wonderful. It’s always new, fresh, up to date, and relevant. I would recommend his company to anyone in search of relevant content.”
— Kevin Grossi (Edwards Business Systems)
Q5. What is the pricing model for Great Reach programs?
Our pricing is budget-friendly and designed to fit the needs of printers and mailers:
The Traditional Program includes print, email, blog and social media content and posting.
The AI-Enabled Search Program is available in two tiers based on your needs and requirements.
For detailed pricing, contact Patrick Whelan at 978-332-5555 or pat@greatreachinc.com.
Q6. Can I see sample marketing content before signing up?
Yes. Great Reach provides actual newsletters, email blasts, blog posts, and social media content via a Zoom demo so you can see exactly what you will receive. Contact Patrick Whelan to schedule a demo.
Q7. Can Great Reach content be customized?
Yes. Articles and content can be personalized for your company and optimized for SEO. If you want something exclusive, we also provide custom content written specifically for your business, such as newsletter articles, blog posts, and FAQs for AI search optimization.
Why customized, industry-specific content is worth the investment.
Q8. What makes Great Reach content different?
Our marketing content is created by an industry expert with decades of experience in print and marketing. Unlike generic templates, Great Reach content is:
Professionally written and designed.
Exclusive by territory. No limits where you distribute, but you are assured your competitors in the same market won’t get the same content you do.
Ready to use, saving you time while building consistent brand awareness.
All non-custom content is maintained in a client-accessible library to provide customers with the greatest content flexibility and most options to suit their businesses.
Q9. Does Great Reach Communications write content with AI?
No, Great Reach Communications’ content is written by a long-time industry expert. We use AI to optimize and format content, not create it.
Q10. How do newsletters, blogs, and emails help printers grow?
Newsletters, blogs, email newsletters, and social media keep your business in front of prospects and customers on a consistent basis. Print provides tangible reminders, while blogs, email newsletters and social media improve search, build credibility, and increase website traffic. Together, these tools keep your brand top of mind, generate leads, and help you win more business.
Q11. Why should printers use social media marketing?
Social media marketing is critical for printers because more than 80% of prospects check online before responding to a business. A consistent presence on LinkedIn, Facebook, and other platforms builds brand credibility, showcases your expertise, and increases engagement. Great Reach provides content and posting that keeps your brand engaged on social platforms without adding to your workload.
Read our blog post on the importance of having a social media presence.
Q12. Why is AI-optimized search important?
A: AI-powered search engines like ChatGPT, Perplexity, and Gemini are changing how buyers discover solutions. Instead of scrolling through pages of search results, prospects are asking conversational questions and getting direct, curated answers. If your company’s content isn’t structured and optimized for AI, you risk being left out of these answers—and losing visibility to competitors who are.
Optimizing for AI increases the chances that your business shows up as a trusted source when potential customers ask about print, marketing, or communication solutions.
Read what any AI optimization program should include.
Q13. How does Great Reach’s AI Optimization Program help printers succeed in AI-enabled search?
A: Great Reach simplifies the process of getting found in AI-driven platforms by creating structured, search-ready content tailored for printers and resellers. Each package includes professionally written FAQs, supporting articles for internal linking, and JSON schema markup to ensure AI engines can easily interpret and surface your content. By combining strategic messaging with technical optimization, Great Reach positions your company to show up as the trusted answer when buyers ask AI engines about print, marketing, and communication solutions.
Q14. How can I get started with Great Reach?
Getting started is simple. Contact Patrick Whelan at (978) 332-5555 or pat@greatreachinc.com to schedule a free marketing review and demo.