Unlocking Print Sales Growth: Mastering the 3 Fundamentals of Content Marketing
57% of the selling process is completed for buyers before a company has a chance to interact with them.[1] This means that print providers need to inject themselves into the sales process much earlier. Forgo targeting the 3% ready to buy now and, instead, go after the 97% who aren’t. Be the brand they reach out to. A simple content marketing strategy can achieve this.
Your company website. Does it have engaging content? A blog is now a must-have, not a nice to have. Update it at least monthly with relevant, customer-centric content. Many printers are currently doing a great job with this. Don’t be at a disadvantage.
Your social sites. The high abandonment rate for many social sites presents an excellent opportunity to stand out and position your brand. This is where you can also share your blogs for greater engagement. Cadence is key. Ask me about the simple 3-2-1 rule!
Email. It’s always good to be in their inbox with valued content. After posting to your website and sharing on social media, push your blog content out with email. It’s easy and inexpensive.
And, of course, nothing completes a content marketing program better than print. Touch your audience at least every 90 days with print.
We provide turn-key content marketing programs to the printing industry. Easy, inexpensive, and highly effective. Click here to schedule a quick demo. Please email me if you would like to have a quick chat next week at Print United. I won’t have a booth, but I will be there Wednesday and Thursday and would love to talk!
Airgram 2023
