4 Must-Haves for Marketing Print

With the bulk of the sales process completed before a buyer even reaches out, the importance of your marketing efforts cannot be overstated. To maximize your sales effectiveness, your company should, at the very least, be excelling in four key areas:

1. Website Superiority: Is your website better than those of your 3-5 closest competitors? Does it boast client-centric blog content, seamless navigation, and prominent social media links? It's crucial, as your website serves as the initial point of contact for 67% of prospects.

2. Social Media Presence: How strong is your social media presence? Regular updates and a solid following are essential, as 83% of prospects will scrutinize your LinkedIn profile before engaging with your outreach efforts.

3. Outreach Strategies: Are your outreach efforts diversified? From direct mail and print to email campaigns, securing a spot among the 3-5 brands that prospects recall is vital. Drip marketing is particularly effective in targeting the 97% of prospects not ready to buy immediately, ensuring you're their go-to when needed.

4. Sales Team Support: How well-equipped is your sales team with content? Do they have access to blogs and social posts for easy sharing? Additionally, leveraging marketing automation to stay in touch with inactive leads is crucial. Your sales staff should feel confident in their leave-behinds and be actively referring prospects to your website.

Failure to meet these benchmarks could result in lost sales opportunities. If you're seeking an easy, practical, and cost-effective solution to enhance your marketing efforts, I encourage you to schedule a quick demo with me. I would be happy to have the opportunity to discuss how we can elevate your marketing strategy.