56: Why is 56 Such a Significant Number When it Comes to Print Sales?
56% of B2B sales are done before a buyer reaches out. Imagine how many sales can be gained if you find a way to inject your company into that first 56%. Imagine how many sales are lost if you can’t. And you’ll never even know the sales you lose.
Influencing the first 56% is a function of marketing, not sales. Let salespeople do what they do best. Sell. Let marketing people do the rest: blog, social media, email, and direct mail. Utilize drip marketing across multiple channels to engage your audience consistently.
Many printers have realized that marketing is a need to have. It’s not a nice to have. If you can create and execute your marketing plan, do it now. If you struggle to find the resources, contact us. We can provide a fully managed marketing program for a small fraction of the in-house production cost. We’ve been helping printers succeed for over 20 years!
“We have used Great Reach for eGrams, direct mail, blogs, and social media for 20 years! We feel like the most critical aspect of marketing is consistent execution, but we just don’t have the time or resources. The Great Reach marketing program keeps us in front of our clients. It is a winning process. Without Pat and his team, it doesn’t happen.”
