Winning Minds Early: Cognitive Strategies for Print Marketing
Creating cognitive bias enables printers to inject themselves earlier into the sales process to influence potential customers by positioning their brand as the one the customer chooses over the competition. There are some simple ways to achieve this.
1. Content Marketing: By creating valuable content relevant to the needs of their target audience, printers can attract potential customers early in their buyer's journey. This content can be in the form of blog posts, webinars, email, print, etc. By providing helpful information, companies position themselves as knowledgeable and trustworthy sources, subtly influencing the audience's perception.
2. Engagement on Social Media: Actively engaging with potential customers on social media platforms allows printers to build relationships and shape the narrative around their brand and services, influencing how potential customers perceive them.
3. Lead Nurturing Campaigns: Implementing lead nurturing campaigns through print, email, and other marketing channels allows printers to stay top-of-mind with potential customers. By providing content relevant to the recipient's interests, companies can gradually shape the cognitive biases of potential customers in their favor.
By implementing these strategies and engaging with potential customers early in the sales process, companies can effectively create cognitive biases that predispose individuals to choose their products or services over those of competitors.
