Great Communications’ AI Search Optimization Program
Commercial printers are realizing the need to optimize their websites for AI search. It’s not just a “nice to have.” It’s critical because AI is fundamentally changing the way your customers find you.
If you are a printer, AI search is already impacting your business, whether you know it or not. You may have noticed that your web traffic or organic search is down. It’s not just you… everybody is feeling it because of AI. One study found that 61% of web searches with AI overviews now result in no click-throughs at all. Buyers’ traditional ways of finding you are changing.
Click here to see the stats
This is why we launched our AI Search Optimization Program. It will give you the foundation on which to build your future efforts and help guide you along the way.
What Does the AI Optimization Program Include?
Our AI Search Optimization Program is based on the premise that AI search likes structured, authoritative content, including FAQs, as well as clear site hierarchy. To get you started, our program includes the following to serve as your foundation:
AI-optimized FAQs written specifically for your business.
Custom, authoritative website content specifically for your business. New content added monthly.
All FAQs, testimonials/reviews, and website content optimized with lifetime JSON-LD schemas.
Our traditional content marketing services such as email, social media, and print.
AI Optimization solutions are customized for each client based on their needs.
Be Ready for How AI Is Changing B2B Search
Not yet convinced that you need to optimize for AI search? Here are some key stats to know:
B2B buyers are adopting AI search three times faster than consumers, and 90% of organizations now use generative AI somewhere in their purchasing process.[1]
A recent B2B buyer study found one-quarter of buyers already use GenAI instead of traditional search, and 48% of U.S. buyers use GenAI to discover vendors.[2]
In B2B specifically, AI-generated visits are already 2–6% of organic traffic and growing more than 40% per month, with forecasts that this could reach 20%+ by the end of 2025.[3]
There is no quick fix to getting maximum visibility in AI search, but we can help you get up and running with the basics quickly.