Customer Retention

Postcards cut through digital noise and land in a space with far less competition. Learn why top printers use postcard touchpoints to strengthen brand recall, boost customer retention, and drive repeat business.

Custom newsletters are one of the most effective marketing methods for printers. Learn how newsletter marketing boosts customer retention, builds trust, and drives new business acquisition.

Commit to growth in 2019! In many cases, this also requires a commitment to being a change agent. The following are three things to consider as you plan for a successful 2019:

Don't rely on business growth to come from an improving economy or from finding the next great salesperson. Print providers need to be the catalysts for growth. They need to utilize marketing to differentiate themselves and give their sales staff a competitive advantage. **Client Retention:** O

A new year ushers in new opportunity. Be the catalyst for growth. Embrace, refine and rejuvenate your sales and marketing efforts.

Did you notice the heavy focus at Print 17 on selling multi-channel marketing campaigns? It's no wonder. These campaigns offer a great opportunity for growth. Unfortunately, I've seen more companies fail than succeed at doing it. Why is that? Lack the knowledge and confidence. It's far too easy to s

Commercial printing has always had a sales-focused culture. When it comes to growing their businesses, printers have always invested heavily in sales training focused on prospecting and closing techniques. While these skills are important, the ability to retain existing clients has a much greater im

Happy New Year! We are almost ten days into the new year. What changes have you instituted to increase sales effectiveness and grow your business?

Sell your customers on the role print plays in an effective marketing strategy. Print companies that had double-digit growth last year supported their sales efforts with marketing collateral. Content is king. Sell client retention programs for a truly unique selling proposition.

Here are 5 things to consider halfway through 2017. Summer is a great time to plan for growth! Millennials love direct mail, as do others. Are you using it as part of your marketing communications? Existing customers cost less and spend more.

My colleague, Matt Hunt, recently attended the Email Innovations Summit. It featured a number of dynamic speakers from well known companies to small startups talking about their experiences with email marketing and customer communications. Email marketing can be a powerful sales tools but only if do

I wanted to share a few thoughts on marketing your print and direct mail services. See Me, Trust Me, Like Me is your marketing objective. The customer's perception is your reality. 80% of the buying process is complete before a prospect makes contact with you.

Happy New Year! A very simple and extremely important message for the start of 2017!• Develop a customer retention strategy and execute it. All growth begins with retention. Retention programs produce a higher ROI than new customer acquisition efforts.• Deliver value by helping your clients devel

Here are the three best things you can do in December to help grow your print and mail business in 2017:

When we focus on business and sales, it's easy to overlook small issues that seem insignificant. However, these small mistakes may be costing you more sales than you realize. Here are some thoughts based on some of my own recent experiences. I actually realized today that I was guilty of one of thes

More than ever before, print providers in this day and age have wisely embraced the need to effectively market their services. Know Me, Trust Me, Like Me -- if you are not effectively achieving all of these, then your company is at a competitive disadvantage.

Even if you dismiss what marketers say about the need to market your print services, it's hard to ignore what printers themselves are saying. This printer's email about unsolicited praise for their marketing program shows the power of strategic advantage.

Brand differentiation starts with an understanding of the customer journey from the customer's point of view, not the printer's. It's all about the customer experience.

We've all done it. Summer slowdown arrives, and we join in. But perhaps when you consider the marketing benefits that summertime offers, you may want to reconsider. At the very least, you may want to maintain a steady marketing course and ease back on some of your other efforts.

I firmly believe that if print providers want to grow their sales, the first order of business should be a greater focus on client retention efforts. A marketing strategy that places a greater emphasis on client retention than on new client acquisition will yield the greatest results. I've included m

Print providers should focus more on retaining existing customers before looking for the latest and greatest way to acquire new ones. Here are some eye-opening stats on customer retention that every printer should consider.

The average person is only capable of retaining 3-5 brands per category in their memory. If you want to introduce your company into someone's consideration, you need to push another company out of consideration. Repetition is fundamental to top-of- mind success. If you won't tolerate a poorly perfor

Every employee is a harbinger of your brand. I see it all the time, and it has even happened in my own business. Employees (and owners) mishandle situations that end up creating opportunities for their competition.

Why use customer communications? Customer communications CAN impact your bottom line. The case to use customer communications mirrors in many ways the case to invest in relationship marketing.