5 Things to Consider Halfway Through 2017

Here are 5 things to consider halfway through 2017. Summer is a great time to plan for growth!

• Millennials love direct mail, as do others. Are you using it as part of your marketing communications?
• Existing customers cost less (retention vs. acquisition) and spend more. A 5% increase in retention can lead to a 75% increase in profitability. Communicate often and effectively.
• When customers leave, so does your reputation. Think about referred business. How many come from existing customers compared to former ones?
• Promotional materials need to be replaced with problem-solving, goal oriented, and trust building communications. It’s how you stand out from other service providers.
• Website content matters! Thank you, Deborah Corn, for sharing the following statistic: 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. (Source: 2016 Marketing Think).

We offer turn-key, exclusive marketing communications programs for printers and direct mail companies. Contact me if you would like some info and samples of how we can help you grow.

Patrick Whelan [email protected] 978-332-5555

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