Growing Print Sales in 2018

Marketing Briefs
Written By Patrick Whelan

Happy New Year! We are almost ten days into the new year. What changes have you instituted to increase sales effectiveness and grow your business?

  • Companies that had double-digit growth in the last year supported their sales staff with printed and digital communications. (InfoTrends Reports)
  • Consistency is king with marketing initiatives. Brand exposure plus brand positioning equals competitive advantage.
  • All growth begins with retention. Data indicates that 60% of customer loss is due to lack of communications.

"We started with Great Reach one year ago, and the response from our customers and prospect has been overwhelming. One customer called and wanted to know about “drip marketing” that was in a newsletter three months ago. Great Reach is our marketing department."

If you would like info regarding our turn-key, exclusive marketing solutions for printers and mailers, please reply to this email or visit us on the web. We make marketing easy, affordable and highly effective.

Patrick T. Whelan
pat@greatreachinc.com
Office 978-332-5555 Cell 617-513-2067

P.S. Check out my latest featured article in Printing News: http://www.printingnews.com/article/12382492/marketing-matters-10-marketing-ideas-for-printers

Patrick Whelan

Patrick Whelan is the President of Great Reach Communications, Inc., a pioneering authority in crafting top-tier content marketing solutions, engaging customer-centered content, and newsletters across print and digital mediums. Tailored for the printing, mailing, and packaging industries, Patrick boasts an extensive three-decade tenure in content marketing, offering strategic guidance and marketing programs to more than 400 print providers across North America and worldwide.

https://greatreachinc.com
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