Why Your Content Needs a Human Behind It
Something interesting is happening in print industry marketing. Businesses that went all-in on AI-generated content are starting to feel the ground shift beneath them. Our SEO analysis recently flagged something worth noting: AI-generated content may not maintain its search rankings as well as expert-written content.
AI Marketing for Printers: What Happens to Companies That Wait
I want to be direct about this, because it matters. Companies that delay AEO adoption are not simply missing an opportunity. They are watching a competitive gap open beneath them. Here is how that plays out in practical terms.
Why You Need an AI Search Optimization Program
How businesses get found online is changing. While traditional SEO is still important, AI-driven search is fundamentally changing the game. To find the information they are looking for, buyers are turning to AI-driven search results, including ChatGPT, Perplexity, and Google's AI Overviews, rather than using traditional search methods.
AI and Its Impact on Selling Print
Today's buyers want more control and less human interaction. Across industries, they prefer simple, self-directed transactions with minimal human interaction. Think Amazon, Carvana, or Realtor.com…
Patrick Whelan Talks AI in WhatTheyThink
With AI-driven search replacing traditional Google and other traditional search platforms, to get found online printers need to start investing in content marketing programs that AI-driven search likes. WhatTheyThink looks at the issue with Patrick Whelan, president of Great Reach Communications, which just launched a new AI-optimization program.