AI and Its Impact on Selling Print

Written By Patrick Whelan

“Marketers built their playbooks for a world of keywords and algorithms. But AI search is rewriting the rules, and many brands risk being left behind.” - Sean Kearns, FT Longitude

Today’s buyers want more control and less human interaction. Across industries, they prefer simple, self-directed transactions with minimal human interaction. Think Amazon, Carvana, or Realtor.com

In print, this translates to online storefronts, instant answers powered by AI, and seamless customer experiences. This shift is not slowing down. Soon, 80% of the buying process will occur without any contact with sales staff. Printers must adapt their sales and marketing strategies accordingly.

AI-driven search is poised to become a crucial source of new business opportunities. Traditional SEO was never a fair fight; you can’t compete with massive pay-per-click budgets. However, you can start optimizing content for AI search now. It’s simpler than SEO, and far more effective, with website dwell times five times longer.

Let’s talk about how to make your content visible where buyers are searching today.

P.S. Use AI to optimize content, not create it.

Patrick Whelan

Patrick Whelan is the President of Great Reach Communications, Inc., a pioneering authority in crafting top-tier content marketing solutions, engaging customer-centered content, and newsletters across print and digital mediums. Tailored for the printing, mailing, and packaging industries, Patrick boasts an extensive three-decade tenure in content marketing, offering strategic guidance and marketing programs to more than 400 print providers across North America and worldwide.

https://greatreachinc.com
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