Email Marketing

Most commercial printers know they should stay in touch with customers. The questions are: how often, through which channels, and what happens if you stop? When J. Jill cut direct mail to push digital, sales dropped 2.8%. When Nordstrom did the same, revenue fell 3.3% and they reversed course. Here's what an effective multi-channel cadence looks like for a print business.

When sending email newsletter campaigns, it's essential to have quality content that people want to read. And a key aspect to getting through to as many people as possible is to make sure you have things adequately configured 'behind the scenes.'

Sending out newsletters might seem like dinosaur times when it comes to marketing. Much of today's conversations about marketing and audience engagement focuses on SEO optimization and multiple social media channels, you might wonder who reads email newsletters anymore? Members of your target audience do. Find out why newsletter marketing still has several advantages over its newer and flashier marketing counterparts.

Commit to growth in 2019! In many cases, this also requires a commitment to being a change agent. The following are three things to consider as you plan for a successful 2019:

A new year ushers in new opportunity. Be the catalyst for growth. Embrace, refine and rejuvenate your sales and marketing efforts.

You offer great quality print, mail and marketing services at a fair price. But is that enough to gain new business? Not if you aren't able to successfully communicate your value to your audience. The prospects perception is your reality. It's your job to form that perception.

Happy New Year! We are almost ten days into the new year. What changes have you instituted to increase sales effectiveness and grow your business?

Sell your customers on the role print plays in an effective marketing strategy. Print companies that had double-digit growth last year supported their sales efforts with marketing collateral. Content is king. Sell client retention programs for a truly unique selling proposition.

I want to tell you about four quick tips I recently shared with my clients. The first is a key take away from research produced by InfoTrends (Lisa Cross and Kate Dunn) that identified best practices from print providers that experienced double-digit sales growth in the past 12 months.'While engaging potential customers in person is essential, it is also important to support those efforts with printed and digital communications to create a productive sales force.' (Source link)

My colleague, Matt Hunt, recently attended the Email Innovations Summit. It featured a number of dynamic speakers from well known companies to small startups talking about their experiences with email marketing and customer communications. Email marketing can be a powerful sales tools but only if done right.