Branding

I want to be direct about this, because it matters. Companies that delay AEO adoption are not simply missing an opportunity. They are watching a competitive gap open beneath them. Here is how that plays out in practical terms.

In today's digital world, having a strong social media presence is no longer optional for printers. Social media has become a powerful tool for reaching new customers, engaging with existing ones, and showcasing what makes your printing business unique. Engagement creates relationships, and relation

Custom newsletters are one of the most effective marketing methods for printers. Learn how newsletter marketing boosts customer retention, builds trust, and drives new business acquisition.

Printing companies, like any other businesses, need to embrace marketing for several important reasons…

In a crowded sea of communications, social media is increasingly becoming an effective way to engage with clients and prospects. And brands recognize this by utilizing social media in their marketing strategy. It offers a cost-effective way to engage your audience and build brand awareness and loyal

Despite all of the marketing options available today, an effective, long term strategy is difficult to pin down. Try Drip Marketing!

Today's print and mail providers can generate greater revenues by focusing more on marketing and less on selling. Here are a few helpful numbers.

Today, as in the past, there are too many service providers chasing too few jobs. Many still believe that the answer to survival is finding a new salesperson who promises a large book of business or perhaps a better motivated and skilled sales staff that excels at prospecting, time management, and c

> In every field, extraordinary benefits go to those seen as being in the top five percent.      (Seth Godin)

Commit to growth in 2019! In many cases, this also requires a commitment to being a change agent. The following are three things to consider as you plan for a successful 2019:

Don't rely on business growth to come from an improving economy or from finding the next great salesperson. Print providers need to be the catalysts for growth. They need to utilize marketing to differentiate themselves and give their sales staff a competitive advantage. **Client Retention:** O

Credibility and trust begin at your website. Your website is the first place that 67% of prospects visit. Even existing customers are influenced by your site. Many sales are lost there. Conversely, having an active website will give you an advantage over many of your competitors.

You offer great quality print, mail and marketing services at a fair price. But is that enough to gain new business? Not if you aren't able to successfully communicate your value to your audience. The prospects perception is your reality. It's your job to form that perception.

Happy New Year! We are almost ten days into the new year. What changes have you instituted to increase sales effectiveness and grow your business?

Happy New Year! A very simple and extremely important message for the start of 2017!• Develop a customer retention strategy and execute it. All growth begins with retention. Retention programs produce a higher ROI than new customer acquisition efforts.• Deliver value by helping your clients devel

Here are the three best things you can do in December to help grow your print and mail business in 2017:

When we focus on business and sales, it's easy to overlook small issues that seem insignificant. However, these small mistakes may be costing you more sales than you realize. Here are some thoughts based on some of my own recent experiences. I actually realized today that I was guilty of one of thes

More than ever before, print providers in this day and age have wisely embraced the need to effectively market their services. Know Me, Trust Me, Like Me -- if you are not effectively achieving all of these, then your company is at a competitive disadvantage.

Even if you dismiss what marketers say about the need to market your print services, it's hard to ignore what printers themselves are saying. This printer's email about unsolicited praise for their marketing program shows the power of strategic advantage.

I've spent the last 21 years providing marketing tools to printers and mailers. In that time, I've been able to witness the common issues that seem to derail even the best-intentioned marketing efforts. Here are a few of the most common reasons why they fail.

Brand differentiation starts with an understanding of the customer journey from the customer's point of view, not the printer's. It's all about the customer experience.

Do you have a LinkedIn strategy? If not, you should. To get the most out of your marketing content you can't stop at mailing, emailing, and posting to your website. Leverage LinkedIn both from a company standpoint and an individual standpoint.

In the last 2 weeks, I've witnessed and spoken with printers who are reporting fantastic results. Here is a summary of what four of them have done. **Printer in PA** hosted an open house featuring educational sessions. They promoted it vigorously using multiple channels and generated lots of attentio

We've all done it. Summer slowdown arrives, and we join in. But perhaps when you consider the marketing benefits that summertime offers, you may want to reconsider. At the very least, you may want to maintain a steady marketing course and ease back on some of your other efforts.

At the end of the day, it's all about trust. Most often, people will give the job to the company they feel has the greatest amount of competency and then come up with ways to justify not giving it to someone else. The most effective way to influence your brand is to produce content that reflects your

Brand is simply a mental creation to help people understand one company and its services over another. 75% of buying decisions are based on emotion. It's all about trust. Price is often just an easy excuse.

Content Marketing has quickly become one of the most vital parts of any online marketing strategy. Businesses are discovering that they can generate significant returns by creating their own blogs, videos, newsletters, white papers and other content.

Pinterest launched Business Pages this week. Like Facebook and LinkedIn, they now are a player in the "Brand" marketplace. Google plays favorites. Having a Google+ account is good for SEO. As if you didn't have enough on your plate! Mark Cuban, owner of the Dallas Mavericks, gave Facebook a public l

In an age when competitive advantage is fleeting, brand differentiation should be the ultimate goal for printers, mailers and marketers. What many companies believe are efforts to differentiate are in reality, efforts to replicate. A quick look at your website and marketing collateral may confirm th

When it comes to getting your message across clearly and succinctly, having a truly unique selling proposition (USP) is critical to your success. Printers absolutely need a USP that lets them stand out from the crowd, differentiate from the competition, and position their company as the go-to resour

At a time when competitive advantage can be elusive, brand differentiation should be the primary goal for printers, mailers and marketers. Many companies, however, miss the mark in their attempts:

The most important thing you can do to grow your sales is to differentiate yourself from your competitors. Differentiation isn't just about what you deliver as a product or service. It starts before that and involves positioning your brand as a thought leader and trusted resource. Foster the percept

It's a constant refrain in marketing circles — don't stop marketing! Times are tough, but keep your marketing program strong.