Today’s print and mail providers can generate greater revenues by focusing more on marketing and less on selling. Below are some takeaways from my recent article:
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Grow your sales effectiveness by establishing your brand as a recognized leader.
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Your brand’s awareness and perception account for more than half of your sales engagements. For 52% of buyers, the top factor for engaging a vendor is whether the salesperson represents a well-known company with a strong professional brand. (1)
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Your brand is what your customers and prospects perceive it to be, not what you claim it to be. Eighty percent of companies believe they deliver a superior customer experience, but only 8% of their customers agree. (2)
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81% of B2B decision makers reported using online communities and blogs to help make purchasing decisions. (3)
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For 67% of prospects, the first place they go is to your website. You are what your website content says you are. This is where most sales are being won or lost.
I look forward to hearing from you!
(1) LinkedIn. The State of Sales 2018“ (2) Bain & Company from Harvard Management Update. (3) 2016 Marketing Think. / Deborah Corn.
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