Great Reach AI Search Optimization Program
Commercial printers are realizing the need to optimize their websites for AI search. It's not just a "nice to have." It's critical because AI is fundamentally changing the way your customers find you.
AI Search Optimization Series
What Does the AI Optimization Program Include?
Be Ready for How AI Is Changing B2B Search
Why Should a Printer Care About AI Search Now?
AI Search in B2B
Where print buyers research
94%
of B2B buyers now use AI in their purchasing process
~48%
of US Google queries show an AI Overview, up from 6.5% a year earlier
35%
more organic clicks for brands cited in an AI Overview
61%
drop in organic click-through when an AI Overview runs without you
Sources: Forrester, State of Business Buying 2026 (survey of nearly 18,000 global B2B buyers); BrightEdge, AI Overview coverage of US Google queries, January 2025 to February 2026; Seer Interactive, September 2025, measured across 3,119 search terms and 42 organizations.
These are just the headlines. See the full data set in AI search by the numbers.
How Our Content Works
The Buyer-Trigger Model™
See how we structure AEO content around the questions your buyers are actually asking, with before-and-after examples.
For a practical walk-through of what AEO-ready website structure looks like in practice, see our post on building content that AI tools actually cite.
What's Included
AI-optimized FAQs written specifically for your business
Custom, authoritative website content specifically for your business, with new content added monthly
All FAQs, testimonials/reviews, and website content optimized with lifetime JSON-LD schemas
Traditional content marketing services such as email, social media, and print
Solutions customized for each client based on their needs
We contracted Pat Whelan and Great Reach to work on our AI search engine optimization, enhancing our website to increase traffic and leads.
We have used Great Reach for well over 10 years and have been very happy with their work.
After a catch-up call with Pat and I (we regroup every few months), we learned of this new service Pat has been offering, and we decided to go ahead with the project.
We were very happy with the process and attention needed with this type of project. The hands-on attention Heidi (our production contact) gave us to complete the project was fantastic.
After going live for about two weeks, we had 2 new prospects reach out that found us via an AI search! Very exciting!
Frequently Asked Questions
01 What is AI search optimization?
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AI search optimization is the process of structuring website content so AI systems like ChatGPT, Google AI Overviews, and Perplexity can understand, trust, and reference your company when generating answers to user questions. Instead of focusing only on rankings and clicks, AI search optimization focuses on helping you become a trusted source that AI platforms cite when recommending solutions.
02 How is this different from traditional SEO?
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Traditional SEO focuses on ranking pages so users click through to your website. Our AI Search Optimization Program focuses on helping AI systems directly answer questions using your content. Success is measured not only by traffic, but by whether your company is included in AI-generated answers and recommendations.
03 What does the program include?
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Every program is custom, but typically includes AI-focused content strategy and topic planning, pillar pages and supporting content development, FAQ creation aligned with buyer questions, structured data (JSON-LD schema) implementation, ongoing content publishing, and performance monitoring.
04 Why outsource this instead of doing it in-house?
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AI search optimization requires ongoing adaptation as AI systems evolve. Outsourcing gives you specialized expertise and consistent execution without hiring additional staff, similar to how companies outsource printing rather than investing in equipment and training themselves.