If you are a printer, AI search is already impacting your business — whether you know it or not. You may have noticed that your web traffic or organic search is down. It’s not just you… everybody is feeling it because of AI. One study found that 61% of web searches with AI overviews now result in no click-throughs at all. Buyers’ traditional ways of finding you are changing.

This is why we launched our AI Search Optimization Program. It will give you the foundation on which to build your future efforts and help guide you along the way.

What Does the AI Optimization Program Include?

Our AI Search Optimization Program is based on the premise that AI search likes structured, authoritative content — including FAQs — as well as clear site hierarchy and regularly updated content. To get you started, our program includes the following to serve as your foundation:

• AI-optimized FAQs written specifically for your business.
• Custom, authoritative website content specifically for your business. New content added monthly.
• All FAQs, testimonials/reviews, and website content optimized with lifetime JSON-LD schemas.
• Our traditional content marketing services such as email, social media, and print.

AI Optimization solutions are customized for each client based on their needs.

Be Ready for How AI Is Changing B2B Search

Not yet convinced that you need to optimize for AI search? Here are some key stats to know:

• B2B buyers are adopting AI search three times faster than consumers, and 90% of organizations now use generative AI somewhere in their purchasing process.
• A recent B2B buyer study found one-quarter of buyers already use GenAI instead of traditional search, and 48% of U.S. buyers use GenAI to discover vendors.
• In B2B specifically, AI-generated visits are already 2–6% of organic traffic and growing more than 40% per month, with forecasts that this could reach 20%+ by the end of 2025.

There is no quick fix to getting maximum visibility in AI search, but we can help you get up and running with the basics quickly.

Common Questions About AI Search Optimization

What is AI search optimization?

AI search optimization is the process of structuring website content so AI systems like ChatGPT, Google AI Overviews, and Perplexity can understand, trust, and reference your company when generating answers. Instead of focusing only on rankings and clicks, AI search optimization focuses on helping you become a trusted source that AI platforms cite when recommending solutions.

How is this different from traditional SEO?

Traditional SEO focuses on ranking pages so users click through to your website. Our AI Search Optimization Program focuses on helping AI systems directly answer questions using your content. Success is measured not only by traffic, but by whether your company is included in AI-generated answers and recommendations.

What does the program include?

Every program is custom, but typically includes AI-focused content strategy and topic planning, pillar pages and supporting content development, FAQ creation aligned with buyer questions, structured data (JSON-LD schema) implementation, ongoing content publishing, and performance monitoring. See all AI search optimization FAQs.

Why outsource this instead of doing it in-house?

AI search optimization requires ongoing adaptation as AI systems evolve. Outsourcing gives you specialized expertise and consistent execution without hiring additional staff — similar to how companies outsource printing rather than investing in equipment and training themselves.

Get started with your free AI review!