Patrick Whelan
Founder & President
Founder & President of Great Reach Communications. 30+ years providing marketing programs to 700+ print providers across North America. NAPL Walter E. Soderstrom Society inductee.
About Patrick
Patrick Whelan is President of Great Reach Communications, Inc., the leading provider of direct mail and digital marketing solutions to the print and direct mail industry. Patrick has a BS in business and marketing from Northeastern University and has spent the last 30 years providing marketing programs and consultation to over 700 print providers throughout North America. Patrick has been a featured speaker at industry events and has contributed to numerous industry publications.
In 2009, Patrick’s contributions were formally recognized when he was inducted into the prestigious NAPL Walter E. Soderstrom Society. Patrick lives on Cape Cod, Massachusetts, with his wife and their dachshund, Mia.
When he’s not in his office helping printers and mailers you’ll find him on the golf course or playing with his grand kids.
Articles by Patrick Whelan
150 posts
Your Website Needs to Think Like a Search Engine Answer
May 6, 2026
The Printing Landscape One Year From Now: Who Gets Found, Who Gets Forgotten
May 2, 2026
Why Industry-Specific Content Is the Only Kind That Works for Printers
April 25, 2026
Why Your Content Needs a Human Behind It
April 20, 2026
AI Marketing for Printers: What Happens to Companies That Wait
March 5, 2026
2026 Is Almost Here... Are You Ready for the New Era of Print Sales?
November 19, 2025
How Postcards Strengthen Brand Recall and Customer Retention
October 22, 2025
Why You Need an AI Search Optimization Program
October 12, 2025
Email Marketing for Print Companies: Why Print + Email Works
October 4, 2025
Why Your Print Business Needs a Multichannel Marketing Strategy (And Why Print Should Lead the Way)
September 23, 2025
AI and Its Impact on Selling Print
September 10, 2025Patrick Whelan Talks AI in WhatTheyThink
August 20, 2025
Printers Need a Strong Social Media Presence
February 4, 2025
How Custom Newsletter Marketing Drives Customer Retention
January 13, 2025
What's Changing with Selling Print in 2025?
December 19, 2024
Don't Just Slap 'Marketing' on a Salesperson's Title and Hope for the Best: A Conversation with Patrick Whelan
November 7, 2024
Transform Your Marketing into Sales Success!
November 6, 2024
5 Reasons Why Printers Need to Utilize LinkedIn
October 10, 2024
Empowering the Modern Print Buyer: How to Stay Top-of-Mind
June 20, 2024
4 Must-Haves for Marketing Print
May 16, 2024
56: Why is 56 Such a Significant Number When it Comes to Print Sales?
April 20, 2024
Winning Minds Early: Cognitive Strategies for Print Marketing
March 20, 2024
Boost Your Printing Business: Key Reasons to Embrace Marketing Now
February 6, 2024