5 Reasons Why Printers Need to Utilize LinkedIn

For over 29 years, I have been helping printers grow by taking all the work out of direct mail and digital marketing. LinkedIn should be part of your strategy and here are a few reasons why.

✔️ Professional Networking

LinkedIn is the largest professional network, with over 900 million members. People expect you to have a presence. 83% of people will check you out on LI before responding to your outreach.

✔️ Brand Awareness and Credibility

Having a business profile on LinkedIn boosts your brand’s visibility among professionals. A well-maintained LinkedIn presence showcases your company’s values, accomplishments, and industry expertise, increasing credibility. 

✔️ Lead Generation

LinkedIn is a powerful platform for generating B2B leads. LinkedIn’s advanced search tools and advertising options help businesses reach decision-makers, allowing more efficient targeting of potential clients.

✔️ Support Sales

Providing your sales staff with easy-to-share content (click of a button) makes it easy for them to engage with customers and prospects and drive traffic back to your website. 

✔️ Content Distribution

LinkedIn is an excellent place to share industry insights, articles, and company news. Publishing content builds thought leadership, increases engagement, and fosters a community of followers who are invested in your business.

An effective LinkedIn presence is a must for print providers. It’s part of the marketing services we offer.

Reach out if you want to see a demo of how we help printers grow.