In the News
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Print, AI, and the Future of Marketing: Patrick Whelan on The Larry Vaughn Show
Patrick Whelan joined Larry Vaughn for an hour on why print is cutting through again, the one-hour-a-week plan for a printer with no marketing budget, and the one problem that never goes away.
Patrick Whelan Talks AI in WhatTheyThink
WhatTheyThink interviewed Patrick Whelan on what AI-driven search means for the printing industry: why traditional SEO is no longer enough, what an AI-ready website actually looks like, and what printers should be doing right now to stay visible inside ChatGPT, Perplexity, and Google AI Overviews.
Don't Just Slap 'Marketing' on a Salesperson's Title and Hope for the Best: A Conversation with Patrick Whelan
Most B2B sales are a two-part process. Marketing is what happens before the buyer contacts you (part one). Sales is what happens after (part two). A printer's salesperson only has control over part two, and that's the shortest window in the B2B sale.