In the News

With AI-driven search replacing traditional Google and other traditional search platforms, to get found online printers need to start investing in content marketing programs that AI-driven search likes. WhatTheyThink looks at the issue with Patrick Whelan, president of Great Reach Communications, which just launched a new AI-optimization program.

Most B2B sales are a two-part process. Marketing is what happens before the buyer contacts you (part one). Sales is what happens after (part two). A printer's salesperson only has control over part two, and that's the shortest window in the B2B sale.