Can Your Printing Company Pass This Four-Question Marketing Test?
With 80% of the sales process complete before a buyer makes contact, your marketing efforts have never been more critical. At a minimum, your company must be doing the following four things to maximize your sales effectiveness:
Is your website better than your 3-5 closest competitors? Does it have client-centric blog content, easy and fast navigation, and social media links? Is it personable? Your website is the FIRST point of contact that 67% of prospects have with your company.
How good is your social media presence? Do you keep them updated and curate a good following? Prospects and customers now expect this. 83% will check you out on LinkedIn before responding to your outreach.
How are your outreach efforts? Do you utilize direct mail and print for your marketing efforts? What about email? You need to be one of the 3-5 brands in their recall. Drip marketing allows you to target the 97% not ready to buy now, so you’re positioned to be the one they reach out to when they have a need.
How do you support your sales staff with content? Do they have blogs and social posts they can easily share out? Do you have any marketing automation to stay in front of inactive leads? They should be proud and confident about their leave-behinds and referring people to your website.
You lose sales if your marketing efforts don’t pass the tests above. If you are looking for an easy, practical, and cost-effective solution to marketing, schedule a quick demo with me. I look forward to hearing from you!
