A "3-2-1" LinkedIn Strategy for Printers
Printers need to be utilizing LinkedIn. There is a wealth of statistics to support this. Many printers struggle with a content strategy. Hopefully, this content will make it much more manageable.
Below is a simple and effective strategy for your LinkedIn company page. This was taken from an article on Social Media Examiner.
In a two to three-week period, aim to post six times. These posts should consist of the following:
3 “good to know” posts. These include third-party industry, inspirational, and informative posts you share on your company page. You likely encounter these types of articles daily.
2 “good to feel” posts. The goal is to create and share content that helps people get to know and feel good about your company. Community involvement, employee milestones, company celebrations, charitable endeavors, etc.
1 “good to buy” post. These posts will highlight and promote specific services you offer. Examples of a recent job, a client success story, equipment features, etc. These posts are focused on promoting your expertise.
If you want to discuss a turnkey marketing strategy for your company or to receive samples of these types of posts, simply reply to this email and I'll be happy to send them along.
