Let’s Talk About Print Marketing

“The objective of print is to create impact, emotion, and remembrance. The issue is how do we do that? There are three ways – design, paper, and print processes.” (1)

In 1995, I started by licensing customer education print newsletters to about a dozen printers dispersed throughout the country. It was an instant success. Top-tier content and design was the key to our success.

The following 28 years saw us add a full range of digital services in the form of blogs, emails, social media campaigns, and custom content/SEO services. I’m a big proponent of printers utilizing a multi-channel strategy for their marketing needs.

The crazy conditions over the last three years have caused many printers to cease using direct mail for marketing. There became an overreliance on digital efforts. I get it! You were busy and had paper and staffing constraints to deal with. Digital marketing is still better (by a long shot) than no marketing. But let’s be honest. Digital overload is real!

Now is the time for printers to start mailing again. Print's tangible, tactile benefits have never been more needed or effective. At least not in my 28 years of doing this. What’s old is new again. “Marketing is the new sales” (2) and print needs to be a part of those efforts.

Start engaging your customers with print if you want to gain and maintain accounts in 2023. Combine this with blog, social, and email digital strategy to gain and retain clients.

Reach out if you want to discuss this or learn more about our area-exclusive marketing programs. We still have some areas available.

1. Printweek.com  2. Bill Farquharson