Resources for Printers & Mailers

The paper shortage and pricing issues are a big concern right now, and your customers are hearing about it. I urge printers to be proactive and control the message to eliminate fear. Your customers seek peace of mind, stability, and inspiration from their print providers. Make sure you are the one to provide them with it.

Fall selling season is around the corner. Supporting those efforts with effective marketing will have a big impact on your success. Strongly consider the following:

83% of purchases are influenced by relevant direct mail. Are you utilizing this channel for your own marketing efforts? 66% of U.S.-based marketers reported using postcards when asked which direct mail formats they used most often in their campaigns, tied for first with newsletters.

After every shakeup, nothing ever settles back precisely the way it was before. Selling will be different. Content marketing and LinkedIn will have a much more prominent role in the sales process. This is a massive opportunity for those who are smart about it with planning and execution.

The buying process for print continues its transformation. Change your selling process accordingly. Printers need to inject their companies into this process earlier. Marketing is more about giving than asking. Engage and start building awareness and trust with the 97% who aren't ready to buy yet.

QR Codes made a huge comeback during the pandemic and continue to present a fantastic opportunity to printers and their clients. Unfortunately, many printers don't have the resources to educate and promote these opportunities.

Having recently presented a webinar with my print industry colleague, Kate Dunn, I wanted to highlight some points that printers need to think about and act on.

Now is the time to focus on growth and success in 2021! Following are some casual but essential thoughts and ideas to help you achieve both.