Resources for Printers & Mailers

As the saying goes, 'all good things must come to an end,' and soon, that will apply to the venerable Postscript Type 1 font. The desktop publishing revolution couldn't have happened without it! Adobe is ending support for T1 fonts in January 2023.

If you do just one thing for your business this summer, it's this, and it may be the best thing you ever did for your business growth.

#1: Have high-quality blog content and update it consistently. 80% of the sales process happens before a prospect contacts you. Most of this is happening on your website. Your website's ability to differentiate itself from your competitors is determined primarily by its content.

With so much emphasis on blog and social media marketing, the idea of using a company newsletter as part of your marketing efforts may seem out of date. However, it's essential to recognize a newsletter's role in your marketing strategy.

Embrace content marketing! It's easy and effective and where most of the sales process occurs. Inject your company into the sales process early and often. Some statistics to consider…

As you plan and prepare for 2022, keep these three things in mind: 90% of people will visit your website before contacting you, 92% will check out your LinkedIn profile after initial contact, and content marketing is the most effective way to build trust before a sale.

In a crowded sea of communications, social media is increasingly becoming an effective way to engage with clients and prospects. And brands recognize this by utilizing social media in their marketing strategy. It offers a cost-effective way to engage your audience and build brand awareness and loyalty.

When sending email newsletter campaigns, it's essential to have quality content that people want to read. And a key aspect to getting through to as many people as possible is to make sure you have things adequately configured 'behind the scenes.'