Resources for Printers & Mailers

LinkedIn has surged ahead by an additional 60 million users in the past year, setting the stage to surpass a billion users by 2025. For printers, leveraging and expanding their presence on this platform is crucial for a simple reason: it's where your customers reside. Here are vital tips to enhance the effectiveness of your LinkedIn efforts:

57% of the selling process is completed for buyers before a company has a chance to interact with them. This means that print providers need to inject themselves into the sales process much earlier. Forgo targeting the 3% ready to buy now and, instead, go after the 97% who aren't. Be the brand they reach out to. A simple content marketing strategy can achieve this.

The president of a design firm in our building once told me they were open to exploring an alternative source for their printing needs. He explained that despite purchasing over $100,000 in print annually, they no longer felt the same level of appreciation that they did when their relationship began a year ago. He said that they rarely hear from the printer, are always the ones who have to initiate contact to check on job status, and that they never get thanked (printing it on the bottom of an invoice doesn't count!). He further noted that while providing accurate information, the person who takes their calls seemed to lack enthusiasm.

If you are not fully utilizing LinkedIn to increase the effectiveness of your sales efforts, here are just a few reasons why you should. Using LinkedIn is easy and effective.

Printers need to be utilizing LinkedIn. There is a wealth of statistics to support this. Many printers struggle with a content strategy. Hopefully, this content will make it much more manageable.

In 1995, I started by licensing customer education print newsletters to about a dozen printers dispersed throughout the country. It was an instant success. Top-tier content and design was the key to our success.