Resources for Printers & Mailers
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The Best Thing You Can Do for Your Business This Summer
If you do just one thing for your business this summer, it's this — and it may be the best thing you ever did for your business growth. Take 20 minutes and review your website. Ask yourself this question: "If a high-value prospect were to visit our website as part of their vetting process, then visi
Three Easy Marketing Ideas that Produce Significant Results
#1: Have high-quality blog content and update it consistently. 80% of the sales process happens before a prospect contacts you. Most of this is happening on your website. Your website's ability to differentiate itself from your competitors is determined primarily by its content.
Why a Newsletter?
With so much emphasis on blog and social media marketing, the idea of using a company newsletter as part of your marketing efforts may seem out of date. However, it's essential to recognize a newsletter's role in your marketing strategy.
One Simple Way Printers and Mailers Can Grow Sales in 2022
Embrace content marketing! It's easy and effective and where most of the sales process occurs. Inject your company into the sales process early and often. Some statistics to consider…
Thoughts on Planning for 2022
As you plan and prepare for 2022, keep these three things in mind: 90% of people will visit your website before contacting you, 92% will check out your LinkedIn profile after initial contact, and content marketing is the most effective way to build trust before a sale.
Social Media and Its Impact on Print Sales
In a crowded sea of communications, social media is increasingly becoming an effective way to engage with clients and prospects. And brands recognize this by utilizing social media in their marketing strategy. It offers a cost-effective way to engage your audience and build brand awareness and loyal
Getting an Email Newsletter Through to The Inbox: DMARC
When sending email newsletter campaigns, it's essential to have quality content that people want to read. And a key aspect to getting through to as many people as possible is to make sure you have things adequately configured "behind the scenes."
The Paper Crisis: What Customers Need to Know
The paper shortage and pricing issues are a big concern right now, and your customers are hearing about it. I urge printers to be proactive and control the message to eliminate fear. Your customers seek peace of mind, stability, and inspiration from their print providers. Make sure you are the one t