Resources for Printers & Mailers

Most B2B sales are a two-part process. Marketing is what happens before the buyer contacts you (part one). Sales is what happens after (part two). A printer's salesperson only has control over part two, and that's the shortest window in the B2B sale.

The customer holds the reins in the sales process in today's fast-paced world. Your brand needs to be unforgettable to stay top-of-mind and be the go-to choice.

LinkedIn is the largest professional network, with over 900 million members. People expect you to have a presence. 83% of people will check you out on LI before responding to your outreach.

Effective marketing support is essential for your sales team's success. It doesn't have to be complicated. You can do it yourself, or you can outsource. Summertime is a great time to stand out and get noticed. Let me show you how easy it is to start marketing now!

With the bulk of the sales process completed before a buyer even reaches out, the importance of your marketing efforts cannot be overstated. To maximize your sales effectiveness, your company should, at the very least, be excelling in four key areas.

56% of B2B sales are done before a buyer reaches out. Imagine how many sales can be gained if you find a way to inject your company into that first 56%. Imagine how many sales are lost if you can't. And you'll never even know the sales you lose.