Resources for Printers & Mailers

The president of a design firm in our building once told me they were open to exploring an alternative source for their printing needs. He explained that despite purchasing over $100,000 in print annually, they no longer felt the same level of appreciation that they did when their relationship began a year ago. He said that they rarely hear from the printer, are always the ones who have to initiate contact to check on job status, and that they never get thanked (printing it on the bottom of an invoice doesn't count!). He further noted that while providing accurate information, the person who takes their calls seemed to lack enthusiasm.

If you are not fully utilizing LinkedIn to increase the effectiveness of your sales efforts, here are just a few reasons why you should. Using LinkedIn is easy and effective.

Printers need to be utilizing LinkedIn. There is a wealth of statistics to support this. Many printers struggle with a content strategy. Hopefully, this content will make it much more manageable.

In 1995, I started by licensing customer education print newsletters to about a dozen printers dispersed throughout the country. It was an instant success. Top-tier content and design was the key to our success.

If you want to survive and thrive in challenging times, the following are three things that will help you retain (priority) and gain customers. Let me show you how easy this is!

These seem to be the hot topics in my universe these days. While we can debate being in a recession, the fact that so many are talking about it seems to make it a self-fulfilling prophecy.

The Zero Moment of Truth–or ZMOT–refers to when buyers research products or services before making a purchase. ZMOT occurs during your prospect's buying journey between the initial stimulus (an alert that triggers the prospect's interest or need) and the First Moment of Truth, a term coined by Proctor & Gamble referring to the actual purchase decision. (1)

With 80% of the sales process complete before a buyer makes contact, your marketing efforts have never been more critical. At a minimum, your company must be doing the following four things to maximize your sales effectiveness…