Resources for Printers & Mailers
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What's Changing with Selling Print in 2025?
With most of the sales process done before there is any direct contact with a rep, your sales success is heavily dependent on your ability to inject your company into the sales process earlier.
Don't Just Slap 'Marketing' on a Salesperson's Title and Hope for the Best: A Conversation with Patrick Whelan
Most B2B sales are a two-part process. Marketing is what happens before the buyer contacts you (part one). Sales is what happens after (part two). A printer's salesperson only has control over part two, and that's the shortest window in the B2B sale.
Transform Your Marketing into Sales Success!
The customer holds the reins in the sales process in today's fast-paced world. Your brand needs to be unforgettable to stay top-of-mind and be the go-to choice.
5 Reasons Why Printers Need to Utilize LinkedIn
LinkedIn is the largest professional network, with over 900 million members. People expect you to have a presence. 83% of people will check you out on LI before responding to your outreach.
Empowering the Modern Print Buyer: How to Stay Top-of-Mind
Effective marketing support is essential for your sales team's success. It doesn't have to be complicated. You can do it yourself, or you can outsource. Summertime is a great time to stand out and get noticed. Let me show you how easy it is to start marketing now!
4 Must-Haves for Marketing Print
With the bulk of the sales process completed before a buyer even reaches out, the importance of your marketing efforts cannot be overstated. To maximize your sales effectiveness, your company should, at the very least, be excelling in four key areas.