Resources for Printers & Mailers
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Simple Change, Big Results
Want to get your customers to print more this month? Present them with the opportunities offered by QR codes. Design requirements for adding QR codes to print are minimal. Simply use a free QR code generator, download the .jpg or .png, and find space to put a 1x1-inch square. The result could be a complete reprint of their corporate identity materials and marketing collateral.
Who Cares About QR Codes Anyway? (Answer: You Should!)
There's a lot of talk these days about QR (quick response) codes. These are basically two-dimensional barcodes that look like black-and-white puzzles, although some can be produced in color. When they are scanned with a smart phone or other mobile device, they automatically launch a URL containing marketing content. You might have seen them on billboards, magazine ads, business cards, and even trade show banners where they take readers to a specified website or special offer.
Things to Consider When Planning For 2010
On behalf of myself and everyone here at Great Reach Communications, I'd like to take this moment to wish all of our clients and our readers a Merry Christmas, Happy Holidays and a Prosperous 2010!
Random Thoughts for Success
When I sat down to write this week's Marketing Briefs, I began thinking about some of the really great quotes I've read recently. I'd like to pass them along to you with some of my thoughts about them.