Resources for Printers & Mailers
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How Postcards Strengthen Brand Recall and Customer Retention
In an increasingly digital world, direct mail postcards might seem like an outdated part of a printer's marketing strategy. But the opposite is actually true. Let's look at why, as a printer, postcards should be part of your strategy to strengthen customer relationships and drive repeat business.
Why You Need an AI Search Optimization Program
How businesses get found online is changing. While traditional SEO is still important, AI-driven search is fundamentally changing the game. To find the information they are looking for, buyers are turning to AI-driven search results, including ChatGPT, Perplexity, and Google's AI Overviews, rather than using traditional search methods.
Email Marketing for Print Companies: Why Print + Email Works
No matter how great the campaign, single-channel strategies rarely deliver optimal results. While both email and print are powerful individually, the real magic happens when you combine them. An integrated approach that leverages both print and email does more than just add value. It multiplies that value.
Why Your Print Business Needs a Multichannel Marketing Strategy (And Why Print Should Lead the Way)
As a commercial printer, you understand the power of the printed word better than anyone. Yet many print service providers rely too heavily on a single marketing channel, whether that's referrals, a website, or sporadic social media posts, to grow their business.
AI and Its Impact on Selling Print
Today's buyers want more control and less human interaction. Across industries, they prefer simple, self-directed transactions with minimal human interaction. Think Amazon, Carvana, or Realtor.com…
Patrick Whelan Talks AI in WhatTheyThink
WhatTheyThink interviewed Patrick Whelan on what AI-driven search means for the printing industry: why traditional SEO is no longer enough, what an AI-ready website actually looks like, and what printers should be doing right now to stay visible inside ChatGPT, Perplexity, and Google AI Overviews.