Resources for Printers & Mailers

As a commercial printer, you understand the power of the printed word better than anyone. Yet many print service providers rely too heavily on a single marketing channel, whether that's referrals, a website, or sporadic social media posts, to grow their business.

Today's buyers want more control and less human interaction. Across industries, they prefer simple, self-directed transactions with minimal human interaction. Think Amazon, Carvana, or Realtor.com…

WhatTheyThink interviewed Patrick Whelan on what AI-driven search means for the printing industry — why traditional SEO is no longer enough, what an AI-ready website actually looks like, and what printers should be doing right now to stay visible inside ChatGPT, Perplexity, and Google AI Overviews.

In today's digital world, having a strong social media presence is no longer optional for printers. Social media has become a powerful tool for reaching new customers, engaging with existing ones, and showcasing what makes your printing business unique. Engagement creates relationships, and relationships create revenue. Let's take a quick look at some of the benefits.

Maintaining a connection with your customers is paramount in the business world. Newsletter marketing stands out as a powerful tool for this purpose. Producing a print newsletter can significantly boost customer retention and acquisition, particularly for printers. Newsletters are not just a means of communication but an opportunity to engage, inform, and build a loyal customer base. Let's explore why printers should consider incorporating newsletters into their marketing strategy and how they can yield substantial benefits.

With most of the sales process done before there is any direct contact with a rep, your sales success is heavily dependent on your ability to inject your company into the sales process earlier.