Resources for Printers & Mailers

Today's buyers want more control and less human interaction. Across industries, they prefer simple, self-directed transactions with minimal human interaction. Think Amazon, Carvana, or Realtor.com…

With AI-driven search replacing traditional Google and other traditional search platforms, to get found online printers need to start investing in content marketing programs that AI-driven search likes. WhatTheyThink looks at the issue with Patrick Whelan, president of Great Reach Communications, which just launched a new AI-optimization program.

In today's digital world, having a strong social media presence is no longer optional for printers. Social media has become a powerful tool for reaching new customers, engaging with existing ones, and showcasing what makes your printing business unique. Engagement creates relationships, and relationships create revenue. Let's take a quick look at some of the benefits.

Maintaining a connection with your customers is paramount in the business world. Newsletter marketing stands out as a powerful tool for this purpose. Producing a print newsletter can significantly boost customer retention and acquisition, particularly for printers. Newsletters are not just a means of communication but an opportunity to engage, inform, and build a loyal customer base. Let's explore why printers should consider incorporating newsletters into their marketing strategy and how they can yield substantial benefits.

With most of the sales process done before there is any direct contact with a rep, your sales success is heavily dependent on your ability to inject your company into the sales process earlier.

Most B2B sales are a two-part process. Marketing is what happens before the buyer contacts you (part one). Sales is what happens after (part two). A printer's salesperson only has control over part two, and that's the shortest window in the B2B sale.

The customer holds the reins in the sales process in today's fast-paced world. Your brand needs to be unforgettable to stay top-of-mind and be the go-to choice.

LinkedIn is the largest professional network, with over 900 million members. People expect you to have a presence. 83% of people will check you out on LI before responding to your outreach.