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Resources for Printers & Mailers

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AI & AEO August 20, 2025

Patrick Whelan Talks AI in WhatTheyThink

With AI-driven search replacing traditional Google and other traditional search platforms, to get found online printers need to start investing in content marketing programs that AI-driven search likes.

Printers Need a Strong Social Media Presence
Social Media February 4, 2025

Printers Need a Strong Social Media Presence

In today's digital world, having a strong social media presence is no longer optional for printers. Social media has become a powerful tool for reaching new customers, engaging with existing ones, and showcasing what makes your printing business unique. Engagement creates relationships, and relation

How Custom Newsletter Marketing Drives Customer Retention
Direct Mail & Print January 13, 2025

How Custom Newsletter Marketing Drives Customer Retention

Custom newsletters are one of the most effective marketing methods for printers. Learn how newsletter marketing boosts customer retention, builds trust, and drives new business acquisition.

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Print Sales Strategy December 19, 2024

What's Changing with Selling Print in 2025?

With most of the sales process done before there is any direct contact with a rep, your sales success is heavily dependent on your ability to inject your company into the sales process earlier.

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Content Marketing November 7, 2024

Don't Just Slap "Marketing" on a Salesperson's Title and Hope for the Best: A Conversation with Patrick Whelan

Most B2B sales are a two-part process. Marketing is what happens before the buyer contacts you (part one). Sales is what happens after (part two). A printer's salesperson only has control over part two, and that's the shortest window in the B2B sale.

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Print Sales Strategy November 6, 2024

Transform Your Marketing into Sales Success!

The customer holds the reins in the sales process in today's fast-paced world. Your brand needs to be unforgettable to stay top-of-mind and be the go-to choice.

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Social Media October 10, 2024

5 Reasons Why Printers Need to Utilize LinkedIn

An effective LinkedIn presence is a must for print providers. It's part of the marketing services we offer.

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Print Sales Strategy August 20, 2024

Seize the Fall Sales Opportunity & Start Marketing Now

As we approach the fall season, it's crucial to start planning and implementing your marketing strategies now.