Resources for Printers & Mailers
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Patrick Whelan Talks AI in WhatTheyThink
With AI-driven search replacing traditional Google and other traditional search platforms, to get found online printers need to start investing in content marketing programs that AI-driven search likes.
Printers Need a Strong Social Media Presence
In today's digital world, having a strong social media presence is no longer optional for printers. Social media has become a powerful tool for reaching new customers, engaging with existing ones, and showcasing what makes your printing business unique. Engagement creates relationships, and relation
How Custom Newsletter Marketing Drives Customer Retention
Custom newsletters are one of the most effective marketing methods for printers. Learn how newsletter marketing boosts customer retention, builds trust, and drives new business acquisition.
What's Changing with Selling Print in 2025?
With most of the sales process done before there is any direct contact with a rep, your sales success is heavily dependent on your ability to inject your company into the sales process earlier.
Don't Just Slap "Marketing" on a Salesperson's Title and Hope for the Best: A Conversation with Patrick Whelan
Most B2B sales are a two-part process. Marketing is what happens before the buyer contacts you (part one). Sales is what happens after (part two). A printer's salesperson only has control over part two, and that's the shortest window in the B2B sale.
Transform Your Marketing into Sales Success!
The customer holds the reins in the sales process in today's fast-paced world. Your brand needs to be unforgettable to stay top-of-mind and be the go-to choice.
5 Reasons Why Printers Need to Utilize LinkedIn
An effective LinkedIn presence is a must for print providers. It's part of the marketing services we offer.
Seize the Fall Sales Opportunity & Start Marketing Now
As we approach the fall season, it's crucial to start planning and implementing your marketing strategies now.