Resources for Printers & Mailers

Having recently presented a webinar with my print industry colleague, Kate Dunn, I wanted to highlight some points that printers need to think about and act on.

Now is the time to focus on growth and success in 2021! Following are some casual but essential thoughts and ideas to help you achieve both.

With all shake-ups, nothing ever settles precisely the way it was before. Customer reallocation is inevitable. The following are some of the everyday things I'm finding with companies who are growing sales.

During the last few months, digital content in the form of blogs, social media, and email was highly effective at allowing companies to stay engaged with mostly remote audiences. With some degree of distancing now part of our foreseeable future (possibly culture), this trend will continue. Do not ignore this. Your only choice is change!

I've decided to share this client communication with the print and mail community. During times of uncertainty, it's still important to communicate. These are truly uncharted waters in which we find ourselves, with uncertainty and no answers on the immediate horizon.

Make sure to utilize current trends and technologies. Are your website and email efforts optimized for mobile? Employ a multichannel strategy to engage your target audience, including, but not limited to, print, email, website, and social media. Ignoring even one of these can hurt your credibility and create a competitive disadvantage. Don't allow that.

Commit to being the catalyst for growth in 2020. Utilize content marketing to build awareness and position your brand as the trusted resource. Don't let your website put you at a competitive disadvantage: 67% of prospects go there first to form opinions about your company.

Sending out newsletters might seem like dinosaur times when it comes to marketing. Much of today's conversations about marketing and audience engagement focuses on SEO optimization and multiple social media channels, you might wonder who reads email newsletters anymore? Members of your target audience do. Find out why newsletter marketing still has several advantages over its newer and flashier marketing counterparts.