Three Easy Marketing Ideas that Produce Significant Results

#1: Have high-quality blog content and update it consistently. 80% of the sales process happens before a prospect contacts you. Most of this is happening on your website. Your website's ability to differentiate itself from your competitors is determined primarily by its content.

#2: Have a social media presence and update it consistently. People expect this. Not having a presence or not updating it (a marketing graveyard) puts you at a competitive disadvantage.

#3: Be customer-centric. View your website as a one-on-one conversation with a customer/prospect. Be personable and have content that provides value to your audience while elevating your brand's credibility at the same time. Too many sites read like an owner's manual, have content that presents no value, and waste the visitors' time.

The sales process has undergone dramatic change in the last 20 years. It's critical to modify your strategy accordingly. These days, there's no single essential element. It's more a case of doing several things effectively. The above are three of those things.

We provide turn-key content marketing solutions to the print, mail, and packaging industries. Reach out if you continue to struggle with any of the above. I’d love to discuss your challenges and goals, I’m confident we can help!