Resources for Printers & Mailers

Commit to being the catalyst for growth in 2020. Utilize content marketing to build awareness and position your brand as the trusted resource. Don't let your website put you at a competitive disadvantage: 67% of prospects go there first to form opinions about your company.

Sending out newsletters might seem like dinosaur times when it comes to marketing. Much of today's conversations about marketing and audience engagement focuses on SEO optimization and multiple social media channels, you might wonder who reads email newsletters anymore? Members of your target audience do. Find out why newsletter marketing still has several advantages over its newer and flashier marketing counterparts.

With the power to choose what advertising and marketing they are exposed to, and when they are exposed to it, consumers are demanding more of what they want from brands, and less of what they don't.

Selling print has changed. Companies need to adjust their selling process. The three most common issues print providers face are the decline of customer loyalty, difficulty securing meetings with buyers, and increasing competition from digital alternatives.

Today's print and mail providers can generate greater revenues by focusing more on marketing and less on selling. Here are a few helpful numbers.

Today, as in the past, there are too many service providers chasing too few jobs. Many still believe that the answer to survival is finding a new salesperson who promises a large book of business or perhaps a better motivated and skilled sales staff that excels at prospecting, time management, and closing. The answer, however, lies elsewhere. Today's providers can generate greater revenues by focusing more on marketing and less on selling.