Resources for Printers & Mailers

Here are 5 things to consider halfway through 2017. Summer is a great time to plan for growth! Millennials love direct mail, as do others. Are you using it as part of your marketing communications? Existing customers cost less and spend more.

My colleague, Matt Hunt, recently attended the Email Innovations Summit. It featured a number of dynamic speakers from well known companies to small startups talking about their experiences with email marketing and customer communications. Email marketing can be a powerful sales tools but only if done right.

I wanted to share a few thoughts on marketing your print and direct mail services. See Me, Trust Me, Like Me is your marketing objective. The customer's perception is your reality. 80% of the buying process is complete before a prospect makes contact with you.

Happy New Year! A very simple and extremely important message for the start of 2017!

Here are the three best things you can do in December to help grow your print and mail business in 2017:

When we focus on business and sales, it's easy to overlook small issues that seem insignificant. However, these small mistakes may be costing you more sales than you realize.

More than ever before, print providers in this day and age have wisely embraced the need to effectively market their services. Know Me, Trust Me, Like Me -- if you are not effectively achieving all of these, then your company is at a competitive disadvantage.

Even if you dismiss what marketers say about the need to market your print services, it's hard to ignore what printers themselves are saying. This printer's email about unsolicited praise for their marketing program shows the power of strategic advantage.