Resources for Printers & Mailers
Page 11 of 20
Marketing for Printers: Avoid These Pitfalls
I've spent the last 21 years providing marketing tools to printers and mailers. In that time, I've been able to witness the common issues that seem to derail even the best-intentioned marketing efforts. Here are a few of the most common reasons why they fail.
Google's 4/21 Deadline and 4 Other Quick Marketing Tips
1. Less than two years ago, Google's new Hummingbird algorithm shook the SEO world. As usual, there was no advance notice. The next big event will be 4/21. This time, Google has given notice. If your company website is not mobile friendly by this date, it will have an adverse effect on your search rankings. Not sure if your site is mobile friendly? Google provides this simple tool to let you know if it meets their mobile-friendly standards. Don't wait. Try it now here.
Utilize LinkedIn Publisher Platform to Grow Print Sales
A client of mine has had a great deal of success utilizing the LinkedIn publisher platform as a sales tool. In the spirit of that, I wanted to share the following tips:
10 Marketing Ideas to Help Printers Prosper in 2015
Take the challenge and be the catalyst for change in 2015. Try at least four of these ideas for six months and see what happens. I'd love to hear your results and get your feedback. We can help you implement several of these if you choose.
Forget Sales & Marketing: Think Customer Experience
Brand differentiation starts with an understanding of the customer journey from the customer's point of view, not the printer's. It's all about the customer experience.
LinkedIn and 3 Other Marketing Musings for Printers
Do you have a LinkedIn strategy? If not, you should. To get the most out of your marketing content you can't stop at mailing, emailing, and posting to your website. Leverage LinkedIn both from a company standpoint and an individual standpoint. Do you use Slideshare to share content on LinkedIn?
How 4 Printers are Growing Their Businesses
In the last 2 weeks, I’ve witnessed and spoken with printers who are reporting fantastic results. Here is a summary of what four of them have done.
Now Is the Time to Be Marketing!
We've all done it. Summer slowdown arrives, and we join in. But perhaps when you consider the marketing benefits that summertime offers, you may want to reconsider. At the very least, you may want to maintain a steady marketing course and ease back on some of your other efforts.