Resources for Printers & Mailers
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Create Customer Personas
With the power to choose what advertising and marketing they are exposed to, and when they are exposed to it, consumers are demanding more of what they want from brands, and less of what they don't.
Print Sales: Common Complaints from the Trenches
Selling print has changed. Companies need to adjust their selling process. The three most common issues print providers face are the decline of customer loyalty, difficulty securing meetings with buyers, and increasing competition from digital alternatives.
A Different Approach to Print Sales
Today's print and mail providers can generate greater revenues by focusing more on marketing and less on selling. Here are a few helpful numbers.
Focus on Marketing and Branding Instead of Selling
Today, as in the past, there are too many service providers chasing too few jobs. Many still believe that the answer to survival is finding a new salesperson who promises a large book of business or perhaps a better motivated and skilled sales staff that excels at prospecting, time management, and closing. The answer, however, lies elsewhere. Today's providers can generate greater revenues by focusing more on marketing and less on selling.
3 Simple Ways to Grow Print Sales in 2019
Commit to growth in 2019! In many cases, this also requires a commitment to being a change agent. The following are three things to consider as you plan for a successful 2019:
The Opportunities for Print Providers
Don't rely on business growth to come from an improving economy or from finding the next great salesperson. Print providers need to be the catalysts for growth. They need to utilize marketing to differentiate themselves and give their sales staff a competitive advantage.