Resources for Printers & Mailers
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Google's New Algorithm is Good News for Printers
Most printers are seeking additional sources of customers these days and a search optimized website may provide the solution. A month after implementation, Google announced that it has replaced their search algorithm. 'Hummingbird,' as it's known, is not merely an update to their previous one — it's a complete replacement. 90% of search results will be affected. Some claim it's their biggest change in a decade.
Most Often It's About Trust, Not Price
Brand is simply a mental creation to help people understand one company and its services over another. How aware are people of all your services? If you still hear 'I didn't know you could do that', chances are your branding efforts are failing.
8 Thoughts on SEO for Printers to Consider
When it comes to SEO, it's my practical belief that most print providers should focus on producing (sharing, posting, mailing, etc.) well-written, engaging content and let the SEO take care of itself. That being said, here are some things to consider:
Five Things You Need to Know About Content
These days content marketing is the big buzz. I've spent the last 18 years providing content marketing solutions to the print industry so this is an area of expertise for me. If you are currently utilizing or plan on utilizing content to help grow your business, here are 5 quick things to think about.
Five Mistakes That May be Hurting Your Sales Numbers
If you have a question about your marketing or are struggling with it, feel free to reach out to me at anytime.
Growing Your Business From the Inside Out
Print providers should focus more on retaining existing customers before looking for the latest and greatest way to acquire new ones. Here are some eye-opening stats on customer retention that every printer should consider.
How to Become ConTENT with Your CONtent
Content Marketing has quickly become one of the most vital parts of any online marketing strategy. Businesses are discovering that they can generate significant returns by creating their own blogs, videos, newsletters, white papers and other content.
9 Marketing Tips Worth Repeating
The average person is only capable of retaining 3-5 brands per category in their memory. If you want to introduce your company into someone's consideration, you need to push another company out of consideration.