Resources for Printers & Mailers
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3 Quick Thoughts on Marketing Print and Direct Mail Services
I wanted to share a few thoughts on marketing your print and direct mail services. See Me, Trust Me, Like Me is your marketing objective. The customer's perception is your reality. 80% of the buying process is complete before a prospect makes contact with you.
What is Your Customer Retention Strategy?
Happy New Year! A very simple and extremely important message for the start of 2017!
3 Marketing Ideas for December
Here are the three best things you can do in December to help grow your print and mail business in 2017:
Little Mistakes That May Be Costing You Sales
When we focus on business and sales, it's easy to overlook small issues that seem insignificant. However, these small mistakes may be costing you more sales than you realize.
Marketing Basics to Grow Print Sales
More than ever before, print providers in this day and age have wisely embraced the need to effectively market their services. Know Me, Trust Me, Like Me -- if you are not effectively achieving all of these, then your company is at a competitive disadvantage.
One Printer's Experience With Marketing
Even if you dismiss what marketers say about the need to market your print services, it's hard to ignore what printers themselves are saying. This printer's email about unsolicited praise for their marketing program shows the power of strategic advantage.