Resources for Printers & Mailers
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What is Your Customer Retention Strategy?
Happy New Year! A very simple and extremely important message for the start of 2017!
3 Marketing Ideas for December
Here are the three best things you can do in December to help grow your print and mail business in 2017:
Little Mistakes That May Be Costing You Sales
When we focus on business and sales, it's easy to overlook small issues that seem insignificant. However, these small mistakes may be costing you more sales than you realize.
Marketing Basics to Grow Print Sales
More than ever before, print providers in this day and age have wisely embraced the need to effectively market their services. Know Me, Trust Me, Like Me -- if you are not effectively achieving all of these, then your company is at a competitive disadvantage.
One Printer's Experience With Marketing
Even if you dismiss what marketers say about the need to market your print services, it's hard to ignore what printers themselves are saying. This printer's email about unsolicited praise for their marketing program shows the power of strategic advantage.
Marketing for Printers: Avoid These Pitfalls
I've spent the last 21 years providing marketing tools to printers and mailers. In that time, I've been able to witness the common issues that seem to derail even the best-intentioned marketing efforts. Here are a few of the most common reasons why they fail.