Resources for Printers & Mailers

We've all done it. Summer slowdown arrives, and we join in. But perhaps when you consider the marketing benefits that summertime offers, you may want to reconsider. At the very least, you may want to maintain a steady marketing course and ease back on some of your other efforts.

At the end of the day, it's all about trust. Most often, people will give the job to the company they feel has the greatest amount of competency and then come up with ways to justify not giving it to someone else. The most effective way to influence your brand is to produce content that reflects your expertise. This means content that is better, more relevant and more sophisticated than any of your competitors. Use this content for both inbound and outbound marketing efforts.

Here are some things I would absolutely do. I would make sure that my website was better than any of my competitors. I'd obsess about this, plan quarterly meetings to discuss improvements, and make sure new content was being added at least monthly.

A well-executed email newsletter can be an easy and inexpensive way to help market your print services. However, email newsletters present more potential pitfalls than their print counterpart. With email newsletters, getting it right every time is critical because once someone opts out (or tags you as spam) they are gone forever!

There's no doubt that an informative company newsletter is one of the best ways a printer can help market their services. If you're thinking about utilizing a print newsletter to market your company, here are some things to consider.

If you haven't already, now is the time to set up a G+ page for your business. It's not just about social media effectiveness it's about SEO. As mentioned in several of my previous articles, SEO represents a great opportunity for print providers to extend their marketing reach and cultivate new business.