Resources for Printers & Mailers

The most important thing you can do to grow your sales is to differentiate yourself from your competitors. Differentiation isn't just about what you deliver as a product or service. It starts before that and involves positioning your brand as a thought leader and trusted resource. Foster the perception that your company has the most skill and knowledge regarding the products and services you offer. A few quick things that can help you achieve this:

It's a constant refrain in marketing circles: don't stop marketing! Times are tough, but keep your marketing program strong.

The term QR Code® is a registered trademark of DENSO WAVE INCORPORATED. While many in the industry use 'QR Code' as a generic term, it is a trademark registered in the U.S., Japan, Australia, and Europe. The trademark covers the term only. The underlying technology is open source.

Right now, the marketing chatter is about QR codes. These 2d codes, which whisk you away from a print or electronic piece directly to the webpage of the marketer's design, are also indirectly tied to mobile payments. Are you ready?

In addition to the quality of work you do and services you provide, there are other elements of your business that have a powerful impact on how customers and prospects view your brand.

There's been a lot of talk about QR codes lately. Is the exponential growth in the use of these codes reality or hype? It's reality. You know how I know? I've seen the data.

How well do your business development efforts stack up? Is your database growing? If you're prospecting, your database should always be growing. Data is at the heart of all marketing efforts. Maintain it, manage it, grow it.

A five step guide to cultivating new sales prospects by Dick Rossman of Rossman Consulting. A print company owner complained that none of his sales people ever did any prospecting. This five step guide outlines a plan to uncover and cultivate new prospects.