Resources for Printers & Mailers

Clients have been asking me about ways to use LinkedIn to extend their marketing reach. For me, LinkedIn Groups offers an easy and effective way to promote your brand and start dialogues with potential customers. LinkedIn has created thousands of different and diverse networked groups. Seek out those that potential customers might belong to.

This morning I was cleaning some mail off my kitchen table and I stopped short. One of the pieces had a QR code on it. Have I mentioned that they're beginning to show up everywhere?

Quick Response (QR) codes continue to generate a lot of buzz in our industry. In talking with printers over the last few months I've come to the conclusion that in our excitement to make use of their marketing potential, many straightforward QR code opportunities are being overlooked. Here are some that come to mind:

With many printing companies cutting back on sales and marketing efforts, going out of business, merging, having layoffs, etc, there's a tremendous opportunity for companies to win new business and build loyalty with existing clients. But you have to be positioned to take advantage. Start building and strengthening sales relationships today by utilizing meaningful content. Outbound communications such as newsletters and postcards, social media outlets like Linkedin, and inbound strategies that utilize web content are all highly effective ways to increase sales success.

Are you positioning yourself as a marketing services provider? If so, you are putting yourself out in front of your customers as more than an output provider. You are positioning yourself as someone they can trust to handle the marketing as well as production aspect of their campaigns.

The following was excerpted from an article by Customer Communications Group. With the exploding adoption of client engagement as a marketing tool these days, I found this article worth repeating.

QR codes are being talked about everywhere. When should you use them? What can you put them on? How well do they work? Or how about wearing one? Seriously, people are doing it.

I spend at least two hours of my day seeking out and reading articles that I think would be of value to the print community. It's far too much info for me to be writing about in our Marketing Briefs, so I've begun posting a few of these each week on our company's Facebook page. Please follow us if you'd like to read these.