Resources for Printers & Mailers

Content Marketing has quickly become one of the most vital parts of any online marketing strategy. Businesses are discovering that they can generate significant returns by creating their own blogs, videos, newsletters, white papers and other content.

The average person is only capable of retaining 3-5 brands per category in their memory. If you want to introduce your company into someone's consideration, you need to push another company out of consideration.

I see it all the time, and it has even happened in my own business. Employees (and owners) mishandle situations that end up creating opportunities for their competition. It's not just the sales and customer service people who have to provide a customer-centric experience. Dave Thomas, founder of Wendy's, in making his case for consistency, always claimed that the first bite and the last bite were what the customer remembered most. So pay attention to how your phones are being answered and how your products are being delivered. Consider having written policies to address this.

Create content with your customers' needs in mind rather than the needs of SEO, your company newsletter or social media. Too many companies are misdirecting their focus. If it doesn't present strong value to your customers, then it's not going to help you with the other areas either.

Contributed by Great Reach Communications editor, Heidi Tolliver-Walker

Your company website is the FIRST place prospects go to evaluate you. How does your site compare to those of your competitors? Are you putting your company at a competitive disadvantage right from the start? Here are some things to consider: