Resources for Printers & Mailers

I would encourage any owner of a printing company today to consider joining a peer group simply because businesses whose owners belong to a peer group have consistently outperformed non-members. The reasoning is that these owners have the ability to:

It is amazing to me how many people still see QR codes as a fad. Whether it's in comments to industry blogs, online discussion groups, or industry list serves, I hear it all the time. Let me tell you why you should take QR codes seriously.

Another Dscoop conference has come and gone. Kudos to everyone involved in making this a spectacular conference! Below are some takeaways as reported by attendees.

- Social media can play a big role in client acquisition, retention and loyalty. It's all about establishing credibility and building trust. Meaningful interactions with your audience are an extremely effective way to accomplish that. Keep in mind that frequency and relevant content are keys to the success of any social media strategy.

Here is a partial print marketers' checklist. How well do your business development efforts stack up?

The printing industry seems to be weary of green topics these days, but here's a point you don't want to miss: consumers aren't. In fact, individual printers' and distributors' disinterest in green may actually be hurting them financially. Why? A recent Capstrat-Public Policy Polling survey found:

On behalf of myself and everyone here at Great Reach Communications, I'd like to take this moment to wish all of our clients and readers a Merry Christmas, Happy Holidays, and a Prosperous 2011!

We've talked about QR codes a lot in Marketing Briefs lately — and for good reason. Done right, QR codes can breathe new life into static print projects. They do this by connecting print to the Web through the viewer's cellphone. Seminars. Blogs. Webinars. Trade magazine articles. LinkedIn discussions. Industry listserves. Discussion about QR codes is everywhere.