Resources for Printers & Mailers
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The More Things Change, the More they Stay the Same
Sorting through old files, I recently came across a copy of my January 2004 Marketing Briefs newsletter to printers. I was struck by how different (simpler) things were then. No mention of SEO, social media, content marketing or even email (we launched that in the Spring of 2004). At the same time, I was struck by how much things had not changed. These are the same fundamental ideas that need to be at the core of your marketing strategy today. Planning and commitment to execution have always been the keys to marketing success.
2014: The Outlook and Opportunities for Print Providers
This is a copy of the end-of-year letter I recently sent to all of my clients at Great Reach Communications. I wanted to share this with everyone because I think it contains valuable, actionable advice that can be utilized regardless of whether you are a client or not.
Google's New Algorithm is Good News for Printers
Most printers are seeking additional sources of customers these days and a search optimized website may provide the solution. A month after implementation, Google announced that it has replaced their search algorithm. 'Hummingbird,' as it's known, is not merely an update to their previous one. It's a complete replacement. 90% of search results will be affected. Some claim it's their biggest change in a decade.
Most Often It's About Trust, Not Price
Brand is simply a mental creation to help people understand one company and its services over another. How aware are people of all your services? If you still hear 'I didn't know you could do that', chances are your branding efforts are failing.
8 Thoughts on SEO for Printers to Consider
When it comes to SEO, it's my practical belief that most print providers should focus on producing (sharing, posting, mailing, etc.) well-written, engaging content and let the SEO take care of itself. That being said, here are some things to consider:
Five Things You Need to Know About Content
These days content marketing is the big buzz. I've spent the last 18 years providing content marketing solutions to the print industry so this is an area of expertise for me. If you are currently utilizing or plan on utilizing content to help grow your business, here are 5 quick things to think about.