Resources for Printers & Mailers
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QR Campaigns: A Surprising Success Story
More people are wondering these days: Do QR codes really increase response rates? Insqribe, a company that provides a real-time QR analytics platform, recently published a success story.
Dialogue Marketing: It's All About Customer Communications
The following was excerpted from an article by Customer Communications Group.
Musings on Marketing Print - Part II
As we enter Q2, things seem to slowly be improving. I recently received this feedback from a new client that I wanted to share. I'm happy to discuss our programs and send samples — please feel free to contact me at anytime. Best of luck to all!
Yes! You Can Care About Green Again
I hope you'll indulge me and let me get on my soap box for a minute. I recently released a new report in my Marketer's Primer Series, Greening Print Marketing: A Practical Guide. One of the most surprising pieces of feedback I've gotten is, My clients don't care anymore. With all the media discussion about green these days, my first question was, Are you sure? People do care about the environment. In fact, studies show that consumers are committed to green products even in a down economy.
Some Musings on Marketing
If you're interested in utilizing a highly effective marketing program to help grow your sales, I'm happy to email you some samples and info. It's easier and less expensive than you probably think.
Great Reach at DSCOOP 5!
DSCOOP 5 was in Dallas, TX this year, and we were there. It was great to see some new faces and meet many of our clients. Thanks to HP for putting on another great show!
Simple Change, Big Results
Want to get your customers to print more this month? Present them with the opportunities offered by QR codes. Design requirements for adding QR codes to print are minimal. Simply use a free QR code generator, download the .jpg or .png, and find space to put a 1x1-inch square. The result could be a complete reprint of their corporate identity materials and marketing collateral.
Who Cares About QR Codes Anyway? (Answer: You Should!)
There's a lot of talk these days about QR (quick response) codes. These are basically two-dimensional barcodes that look like black-and-white puzzles, although some can be produced in color. When they are scanned with a smart phone or other mobile device, they automatically launch a URL containing marketing content. You might have seen them on billboards, magazine ads, business cards, and even trade show banners where they take readers to a specified website or special offer.