9 Tips to Improve Your Website's Effectiveness

Your company website is the FIRST place prospects go to evaluate you. How does your site compare to those of your competitors? Are you putting your company at a competitive disadvantage right from the start? Here are some things to consider:

Don’t Assume People Want to Be on Your Website

In fact, they are only there because they are seeking information and they want it fast.

Predictive Behavior

Navigation links should be on the top and/or left side. That’s where people expect them.

9-Second Rule

If a web page can’t deliver the intended message within 9 seconds, it won’t be effective.

People Read Images Before They Read Text

Make sure your pages are graphically pleasing and aren’t overloaded with content.

View Your Website as a 1:1 Conversation

Too many sites read like an owner’s manual.

Make It Personal

People do business with people. Name names and avoid using generic email addresses as your company contact (sales@, info@, etc.)

Build Trust and Credibility

Add testimonials, company history, and community involvement. These things matter.

Consider a Customer Bill of Rights

Attribute it to your company’s president and include their contact info. People are always impressed when they have the ability to contact the president of a company. It’s extremely reassuring.

Make Customer Resources and Content Available

Relevant content not only makes your site engaging, but it’s critical for SEO.

I’m happy to offer a free phone consultation to any printer regarding their website and marketing challenges for 2013. Contact me!

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