The Paper Crisis: What Customers Need to Know

Marketing Briefs
Written By Patrick Whelan

The paper shortage and pricing issues are a big concern right now, and your customers are hearing about it. I urge printers to be proactive and control the message to eliminate fear. Your customers seek peace of mind, stability, and inspiration from their print providers. Make sure you are the one to provide them with it.

Every problematic situation presents an opportunity. This is an opportunity for you to communicate with customers (and prospects) and strengthen relationships.

In addition to individual conversations, utilize multiple channels to help promote your message. Print, email, blog, and social media. I’m seeing some printers doing a great job with this.

Now more than ever is the time to be proactive. That’s all for now!

Patrick Whelan

Patrick Whelan is the President of Great Reach Communications, Inc., a pioneering authority in crafting top-tier content marketing solutions, engaging customer-centered content, and newsletters across print and digital mediums. Tailored for the printing, mailing, and packaging industries, Patrick boasts an extensive three-decade tenure in content marketing, offering strategic guidance and marketing programs to more than 400 print providers across North America and worldwide.

https://greatreachinc.com
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