Thoughts on Planning for 2022

Marketing Briefs
Written By Patrick Whelan

As you plan and prepare for 2022, you should keep these three things in mind:

  • 90% of people will visit your website before contacting you. Your ability to influence the prospects perception at this point is paramount. Content is critical.

  • 92% will check out your LinkedIn profile after an initial contact. An effective profile and active presence on LinkedIn is essential. 

  • 80% of the sales process is complete before a prospect contacts you. Printers need to inject themselves into the process early and often.

Patrick Whelan

Patrick Whelan is the President of Great Reach Communications, Inc., a pioneering authority in crafting top-tier content marketing solutions, engaging customer-centered content, and newsletters across print and digital mediums. Tailored for the printing, mailing, and packaging industries, Patrick boasts an extensive three-decade tenure in content marketing, offering strategic guidance and marketing programs to more than 400 print providers across North America and worldwide.

https://greatreachinc.com
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