Printers Should Ponder These 5 Marketing Stats
Having recently presented a webinar with my print industry colleague, Kate Dunn, I wanted to highlight some points that printers need to think about and act on.
For 67% of prospects, the first time they choose to engage your company will be via your website. That's a lot of potential leads. What kind of first impression does your website leave?
75% of respondents to the B2B Buyer's Survey by Demand Gen Report said that the winning vendors' content had a significant impact on their choice.
82% of buyers review your individual LinkedIn profile before replying to sales outreach efforts. Your profile matters!
It takes an average of 8 meaningful touchpoints before a prospect will engage you. Most give up after 4.
Direct mail takes 21% less cognitive effort to process than digital marketing. Digital overload is real. Print has to be part of a printer's marketing mix.
The last year brought about much change. Some of it will be permanent. Customer-centric content to engage your audience, promote brand awareness, and expertise will be paramount to your success.
We provide printers with turn-key marketing programs on an area-exclusive basis. If you are struggling to execute a marketing strategy consistently, reach out to us. We may have a program that is available for your market.
