3 Quick Thoughts on Marketing and Selling Print

Marketing Briefs
Written By Patrick Whelan

The buying process for print continues its transformation. Change your selling process accordingly.

The process is now longer. Printers need to inject their companies into this process earlier.

Marketing is more about giving than asking. Forget direct response mailings, one-time or short time social media promotions, and cold calling efforts that target the 3% who are ready to buy now. Engage and start building awareness and trust with the other 97%. Drip marketing.

The customer is in control, and at least 80% of the sales process happens before THEY decide to contact you. It’s all about positioning your brand. Top-of-mind awareness and establishing trust are your main goals.

Support your sales with the necessary marketing support. It can be much easier than you think. I’m happy to discuss this or send you samples of how you can quickly achieve this. Feel free to reach out for information or follow our blog posts on our website at greatreachinc.com.

Patrick Whelan

Patrick Whelan is the President of Great Reach Communications, Inc., a pioneering authority in crafting top-tier content marketing solutions, engaging customer-centered content, and newsletters across print and digital mediums. Tailored for the printing, mailing, and packaging industries, Patrick boasts an extensive three-decade tenure in content marketing, offering strategic guidance and marketing programs to more than 400 print providers across North America and worldwide.

https://greatreachinc.com
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