3 Thoughts on Print Sales and The Recovery
After every shakeup, nothing ever settles back precisely the way it was before. Selling will be different. Content marketing and LinkedIn will have a much more prominent role in the sales process. This is a massive opportunity for those who are smart about it with planning and execution.
Just because you might be busy again, do not abandon a strategic approach to growing sales. I saw increases in companies embracing content during the pandemic: LinkedIn, sales training, marketing plans, etc. Do not stop these initiatives. Stay the course. Successful companies execute strategic plans regardless of daily minutiae.
Do not treat this Summer the same as in the past. The re-opening is upon us. This is the time to be going full speed ahead with prospecting, growing customer relationships, promoting your brand, etc. Make as many meaningful engagements as possible by providing them with helpful ideas and advice. Windows of opportunity are finite.
Have a plan! What will you do in the next 90 days to effectively grow your sales? How will you engage prospects and clients? How will you find new ones? How will you help those companies grow? How will you utilize content, channels, media, CRM, etc. to help with all of this?
If you are struggling with any of this, I’m happy to have a discussion. We still have our marketing content programs available for some markets. Please reach out!
