Consider These 3 Things When Marketing Your Print Services

Marketing Briefs
Written By Patrick Whelan

1. 83% of purchases are influenced by relevant direct mail. (The Shopping Shift). Are you utilizing this channel for your own marketing efforts?

2. 66% of U.S.-based marketers reported using postcards when asked which direct mail formats they used most often in their campaigns, tied for first with newsletters. (USPS). This means if you’re not consistently marketing to your customers and prospects, there’s a good chance someone else is.

3. Don’t target your efforts (cold calling, direct response marketing) at the 3% ready to buy now. Focus instead on the 97% who aren’t. Marketing is now about giving rather than asking. Always be providing value.

We still have some territories available for our marketing content programs for printers. Reach out for availability status and to learn more about our programs.

Patrick Whelan

Patrick Whelan is the President of Great Reach Communications, Inc., a pioneering authority in crafting top-tier content marketing solutions, engaging customer-centered content, and newsletters across print and digital mediums. Tailored for the printing, mailing, and packaging industries, Patrick boasts an extensive three-decade tenure in content marketing, offering strategic guidance and marketing programs to more than 400 print providers across North America and worldwide.

https://greatreachinc.com
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