5 Things Leaders Are Doing to Grow Print Sales

With all shake-ups, nothing ever settles precisely the way it was before. Customer reallocation is inevitable. The following are some of the everyday things I'm finding with companies who are growing sales.

1. They are being highly proactive and not allowing current events to stifle their sales efforts. They are being disruptive and not waiting for events to pass. This is the biggest thing I've encountered.

2. They are communicating more with their audience than in the past. LinkedIn, in particular, has received more significant focus. Blogs, published posts, and emails have also increased or remained steady. None have cut back.

3. Their messaging has been more about giving than asking. Providing helpful information and, in many cases, just inquiring about their customers' wellbeing. Any form of touch is appreciated.

4. They are using direct mail. More people have returned to the office and or now have access to their mail. Tangible communications provide a touch that is unique from digital efforts. Contact is a core human need.

5. They are projecting their brand (business and personal) as the source of strength, inspiration, and faith. Don't underestimate this. We will experience some degree of cultural change concerning distancing. This only underscores the importance of utilizing thought leadership content to stay engaged with your customers and prospects.