Resources for Printers & Mailers
Industry trends and analysis, timely articles, and marketing strategies from over 22 years of serving the print and mail community.
AI Marketing for Printers: What Happens to Companies That Wait
I want to be direct about this, because it matters. Companies that delay AEO adoption are not simply missing an opportunity. They are watching a competitive gap open beneath them. Here is how that plays out in practical terms.
2026 Is Almost Here... Are You Ready for the New Era of Print Sales?
Cold calls are losing impact, email outreach is being ignored, and buyers are completing most of their decision-making long before a salesperson is ever involved. In 2026, your marketing isn't just a support function; it's your sales pipeline. The printers who understand this will be the ones who st
Why Generic Marketing Content Fails Printers — And What Works
Generic copywriting misses the mark for printing companies — it lacks industry terminology and damages credibility. Here's why industry-specific content resonates with print buyers and drives real results.
How Postcards Strengthen Brand Recall and Customer Retention
Postcards cut through digital noise and land in a space with far less competition. Learn why top printers use postcard touchpoints to strengthen brand recall, boost customer retention, and drive repeat business.
Why You Need an AI Search Optimization Program
How businesses get found online is changing. While traditional SEO is still important, AI-driven search is fundamentally changing the game. To find the information they are looking for, buyers are turning to AI-driven search results, including ChatGPT, Perplexity, and Google's AI Overviews, rather t
Email Marketing for Print Companies: Why Print + Email Works
Email marketing for printing companies delivers $42 for every dollar spent. Combine it with print and results multiply. Learn how an integrated print and email strategy drives more leads and sales.